Introduction
[su_dropcap style="flat"]I[/su_dropcap]ndia is witnessing a swift change in consumer behavior in online retail. There has been a whopping 65 per cent growth in internet users with 56 crore users in India. Amazon, Flipkart, Snapdeal and Myntra are the popular online shopping options that benefit customers with the convenience of ‘Direct to Home’ delivery at a discounted price. Healthcare has also evolved, offering options of purchase drugs, diagnostics and medical e-consultation.
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