If Strategy is Commodity, How Can Organisations Ensure Differentiation?

[caption id="attachment_159939" align="alignnone" width="1190"] If Strategy is Commodity, How Can Organisations Ensure Differentiation?[/caption]

Strategy and strategic planning are perhaps the most hyped-up words in business. One approaches strategy, as if entering the sanctum sanctorum of business management, thanks to business gurus and management consultancies that sell permutations and combinations of the same strategies to as many companies as their business development team manages to hook.

This lesser known quote on strategy by Peter Drucker, made me delve into the topic a bit. While many business gurus have given different versions, I liked the simpler and saner version by Srinivas Khandula, a delightful speaker, who I chanced upon and listened to, at an NHRD event on human resource management.