What will Pharma of the Future Look Like?

In a recent MedicinMan Poll on LinkedIn, it was clear that pharma field forces have hit a brick wall. Other than GPs, very few specialist doctors seem interested in meeting Medical Reps.

This is in keeping with the trends in the US and European markets, where Medical Reps meet with doctors only three or four times a year. If this is the case in markets where innovative molecules are available, it is not surprising that doctors in India are not keen on meeting with Medical Reps once a month, let alone twice a month just to be reminded of branded generic names. As if doctors have some memory problems!