Our Story
MedicinMan was launched in 2011 as India’s 1st Magazine dedicated to the cause of Field Force Excellence in Pharma and Devices.
MedicinMan was started by Anup Soans, who began his career as a Medical Representative and Oncology Product Specialist and rose to the position of CEO at a company specialising in CME and scientific communications.
1. Missing Resources
Realising that the field force sorely lacked resources for self-directed learning and development that would lead to career progression, Anup took a sabbatical and wrote two books for frontline professionals that have become industry bestsellers – HardKnocks for the GreenHorn and SuperVision for the SuperWiser Front-line Manager.
2. Bridging the Gap
Anup then launched MedicinMan as an open access and freely shareable monthly magazine for field sales learning and development. The aim is to connect seasoned professionals who rose through the ranks with young professionals entering the field, enabling them to grow professionally and infusing the ecosystem with motivated and better skilled professionals.
3. Growing a Community
Five years and sixty issues later (as of August 2016), MedicinMan has grown into a community of pharma professionals — right from Medical Reps and Frontline Managers, to C-Suite executives — who are passionate about making field sales work meaningful while driving customer satisfaction and business profitability.
What We Do
Where We’re Going
At MedicinMan we are committed to positively impacting the healthcare ecosystem by developing one of its key components – the field force. To this end, we have three areas of focus:
1. Advocacy and Thought Leadership
Since we started back in 2011, we have constantly pushed the boundaries of what we believe should be the role of the field force in creating value for doctors and patients. We are constantly imagining what the Field Force of the Future might look like, and looking for ways in which we can have a positive impact on its shape.
For an industry buffeted by the winds of change brought on by a shifting regulatory regime, squeezing of old sales and marketing channels and hyper-commoditisation of treatment options, MedicinMan offers a safe haven for industry professionals to think of bold new ways of doing business.
2. Technology and Scale
Our mission is to reach out to as many pharma professionals as possible, offering resources for personal and professional growth. We also believe that learning should be continuous, relevant and measurable.
We are working towards this goal by leveraging technology, particularly mobile, and to this end we launched the MedicinMan app for Android and iOS in 2016. We will be soon be offering micro-learning modules of relevant subjects that can be accessed and consumed on-the-go. Keep watching this space!
3. Moving Across the Value Chain
Our present work with the industry has given us unique insights into the challenges faced at various links along the pharma sales and marketing value chain, from hiring the right talent to targeting the right customers. Moreover our extensive network within the industry makes us uniquely placed to identify solutions and solvers and match them to the right problems. MedicinMan will offer a bouquet of services to enable pharma companies to survive and thrive by delivering value to their customers – both external and internal.
Does our work and mission excite you? Connect with us to see how you can become a partner.