Make 2019 a Year of Learning and Development

1. Change the Hierarchy of Priorities by Prabhakar Shetty.
2. How to Get Doctors Addicted to Your Brand by Prof. Vivek Hattangadi
3. Pharmaceutical Marketing in India for Today and Tomorrow by Subba Rao Changati

Before I tell you what’s in the books, let me express by deepest gratitude and appreciation for the wonderful work done by these three veterans. These three books are like a trilogy and must be on one pharma professional’s reading table.

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Are Digital Pharmacies a Game Changer?

Lower prices, discounts, convenience of ordering and home delivery are some of the benefits for consumers with e-pharmacies. The anonymity of the internet encourages patients to seek information about medicines that they would otherwise avoid. Mental health is one area where the consumers wish to maintain confidentiality and opt for online consultation and medication.

Smell of the Workplace – Wonderful Metaphor to Understand the Context of Performance

In a World Economic Forum talk, Professor Sumantra Ghosal – the founding Dean of the Indian School of Business, Hyderabad – talked about the “Smell of the Workplace” as a metaphor to describe the need for creating a new context that enables employees to change their mindset from that of Constraint, Compliance, Control and Contract to that of Stretch, Discipline, Trust and Support.