Measurement and optimization for digital marketing is one of...

Pharmaceutical companies must contend with challenges from supply chain lapses (theft, diversion, S.O.P. deviations, product recalls, reverse logistics etc.) counterfeiting and stringent regulations. These challenges get compounded when dealing across the states and country business operations, besides that not only impact tangible profits but also the intangible brand credibility. In this context, there is also a credible increase in public awareness about the genuineness of medicine (in particular medicine that require cold chain) and their predictability of clinical outcomes. Providing visibility and full traceability becomes a paramount importance to both the Industry and the Govt. – A fool proof solution not only brings transparency in the system, but can also be a key differentiator, and undoubtedly can create immense opportunities for a competitive advantage.

More than digitalizing your product promotions, the case calls for building and engaging your brand community through digital solutions that create memorable customer experiences. With the new normal emerging, the traditional Pharma commercial model needs to be relooked by exploring alternative channels of engagement, which offer opportunities to create value for customers. Company-specific digital adoption workshops to experience how a brand can be promoted using the omnichannel approach with field force involvement.

From VUCA to TACO: Thriving in a Chaotic World Leaders...

In a World Economic Forum talk, Professor Sumantra Ghosal - the founding Dean of the Indian School of Business, Hyderabad - talked about the "Smell of the Workplace" as a metaphor to describe the need for creating a new context that enables employees to change their mindset from that of Constraint, Compliance, Control and Contract to that of Stretch, Discipline, Trust and Support.

The Indian Pharmaceutical Market (IPM) has entered a definitive...

"Those who cannot remember the past are condemned to...

He steps into the role with a clear mandate...

Opening Frame: The "Silent" Pandemic Meets Strategic Grit In the...

A Tale of Two Truths: Severance, Up in the...

The Indian Pharmaceutical Market (IPM) has entered a definitive...

"Those who cannot remember the past are condemned to...

He steps into the role with a clear mandate...

Opening Frame: The "Silent" Pandemic Meets Strategic Grit In the...

A Tale of Two Truths: Severance, Up in the...

The Indian Pharmaceutical Market (IPM) has entered a definitive...

"Those who cannot remember the past are condemned to...

He steps into the role with a clear mandate...

Opening Frame: The "Silent" Pandemic Meets Strategic Grit In the...

A Tale of Two Truths: Severance, Up in the...

The Indian Pharmaceutical Market (IPM) has entered a definitive...

"Those who cannot remember the past are condemned to...

He steps into the role with a clear mandate...

Opening Frame: The "Silent" Pandemic Meets Strategic Grit In the...

A Tale of Two Truths: Severance, Up in the...