Patient Centricity, the most talked, least understood and poorly implemented strategy in our domain, if holistically approached and sincerely implemented, can truly transform and lead us towards a culture of ‘Healthcare is a Responsibility’. If every person in the life sciences organization at every level, is motivated, trained and equipped to understand, what is of value to the Patient and then strive towards co-creating, creating or contributing, we can travel a huge distance. Is this ‘Value’ paradigm implementable? Well, some are already doing it...
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Introduction
For decades, the Indian pharmaceutical industry has measured success using familiar, volume-driven metrics: prescriptions generated, market share gained, sales...
Introduction
For decades, the Indian pharmaceutical industry has measured success using familiar, volume-driven metrics: prescriptions generated, market share gained, sales...