K. Hariram reports on the OPPI 50th Annual General Meeting held in Mumbai on October 21. The report also features photos from the conference. Other topics covered include the role of emotions in pharma marketing, the importance in preparing much before-hand for the next level of your pharma career and the concept of the "tipping point" and its relevance for pharma marketing.

2020 has been a challenging year for all industries. For pharma and its HCP customers even more so. All eyes are on the companies developing vaccines and drugs for treatment of COVID-19, while doctors have closed their doors for pharma reps. Long established processes have been disrupted and complex market strategies have been rendered useless. Each pharma no matter big or small, innovative, or generic, had to improvise and come up with contingency plans to save the year. Some have been slower waiting for the old ways to come back, others have been more agile experimenting with digital and expanding boundaries, most are in the middle digitally curious but not risking too much.

India’s Booming Pain Management Market: Trends, Growth & Consumer...

DigiStorm 2018 was held on 11 September at the Lalit Ashok in Bangalore. The event was headlined by Prabir Jha – President & Global Chief People Officer, Cipla. Deep Bhandari – Editorial Board Member, MedicinMan, gives us the highlights of the post-lunch session.

Articles by K. Hariram, Vivek Hattangadi, Hanno Wolfram, Soham Wagh and Amit Jain

My friend Salil Kallianpur, in his Substack post "The...

In 2025, the Indian animal health market stood at...

The chemist shop—jammed between a chai stall and a...

A Brief History of Scale and an Unasked Question In...

The recent Mint Lounge analysis captured a striking consumer...

My friend Salil Kallianpur, in his Substack post "The...

In 2025, the Indian animal health market stood at...

The chemist shop—jammed between a chai stall and a...

A Brief History of Scale and an Unasked Question In...

The recent Mint Lounge analysis captured a striking consumer...

My friend Salil Kallianpur, in his Substack post "The...

In 2025, the Indian animal health market stood at...

The chemist shop—jammed between a chai stall and a...

A Brief History of Scale and an Unasked Question In...

The recent Mint Lounge analysis captured a striking consumer...

My friend Salil Kallianpur, in his Substack post "The...

In 2025, the Indian animal health market stood at...

The chemist shop—jammed between a chai stall and a...

A Brief History of Scale and an Unasked Question In...

The recent Mint Lounge analysis captured a striking consumer...