The Indian Pharmaceutical Market (IPM) was valued at Rs. 10,278 crs in the month of September 2016 clocking a strong 10% growth over same period last year (SPLY). On a MAT September basis, the industry was valued at Rs. 111,022 crores and reflected a 13% growth with volumes contributing around 40% of this growth and New Introductions playing an important role with around 38% contribution to the overall growth.

Introduction Customer Acquisition Cost (CAC) is a key metric representing...

In the organisational context, LEADERSHIP appears more glamorous than the word MANAGEMENT. When it comes to a team whether small or large, we need to realise that the first requirement is to be an effective manager and then a leader. Why so? First and foremost, Managers are responsible for making sure that things are done properly. And while leaders may bring us vision, inspiration and challenge, these things count for nothing without the efficient implementation brought about by good management. To be a great manager, you must have an extensive set of skills, both hard and soft – from planning and delegation to communication and motivation. The skill set is so wide, and hence, for your long-term success, it's wise to analyse your skills in all areas of management – and then to challenge yourself to improve in all of these areas. So, a fundamental question that is unasked, but lingers in the mind often is, Are managers really necessary?

Going digital is not about Social media or Omni channels. Is it about asking simple questions. Best Buy is one of the largest electronic good retailers in USA. Few years ago Best Buy was threatened by what is now known as Showrooming effect. Basically customers would walk into its showrooms get benefitted by the advice of the salesperson, decide on the model and then go online to buy the product on Amazon because of low prices. Despite having one the best footfalls in the decade Best Buy recorded reduced profits. Although it did try to Price match Amazon they knew it was not a long-term solution because of its cost structure (Physical showrooms, salespeople etc). They couldn’t block the customers from checking price of product on Amazon. Future looked uncertain, everyone thought game over for Best Buy which was the case with many other retailing giants. No amount of investing new technology would have helped Best Buy . Best Buy relearned how to make profits. Best Buy proposed to the manufacturers that they compensate Best Buy for exclusive showcasing of manufacturers new products. Manufacturers also could  launch specific brand kiosks within Best Buy showroom for a fee. This new model which had zero investment for Best Buy dramatically increased its profitability. Is this a ground breaking innovation? Of course NO. This has already been  practiced in other industries but for the first time tried in Electronic good Retail. Best Buy realized apart from consumers it created lot of value for manufacturers therefore it captured the value lost from consumers from manufacturers. What is my business? What is my business ecosystem? How do I currently make money? How changing one thing impacts my ecosystem? What are the options available?

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India has world-scale formulation capability, yet the chemistry beneath...

A medicine must first be discovered. It must then...

Private capital is transforming India's healthcare landscape. But is...

Anuj Pasrija has been elevated to Country Lead, Johnson...

Cadila Pharmaceuticals has appointed Anand Shetty as Chief Executive...

India has world-scale formulation capability, yet the chemistry beneath...

A medicine must first be discovered. It must then...

Private capital is transforming India's healthcare landscape. But is...

Anuj Pasrija has been elevated to Country Lead, Johnson...

Cadila Pharmaceuticals has appointed Anand Shetty as Chief Executive...

India has world-scale formulation capability, yet the chemistry beneath...

A medicine must first be discovered. It must then...

Private capital is transforming India's healthcare landscape. But is...

Anuj Pasrija has been elevated to Country Lead, Johnson...

Cadila Pharmaceuticals has appointed Anand Shetty as Chief Executive...

India has world-scale formulation capability, yet the chemistry beneath...

A medicine must first be discovered. It must then...

Private capital is transforming India's healthcare landscape. But is...

Anuj Pasrija has been elevated to Country Lead, Johnson...