Introduction Artificial intelligence (AI) is increasingly pivotal in driving innovation...

https://www.youtube.com/watch?v=BOO_CNxEzwQ Too many Medical Reps are chasing too few doctors,...

Introducing the top 10 companies in top 10 therapy areas according to statistics published by AIOCD

IPM Momentum, Innovation Waves & the AQI-Driven Respiratory Surge...

We will need to find a way to bring together the capabilities of the Medical Rep, the changed scenario of the visit and the ways we can reach doctors into one single strategy rather than looking at the physical and the digital parts separately. Our medical reps will continue to be the core of our promotion, and our digital strategy will need to empower them to not only do a better call but also support their efforts by building processes that will help them beyond the few minutes that they spend in the Clinic. Marketing budgets will have to move away from conventional investments and also think beyond hardware to increase digital engagement.

In big pharma, leadership changes are rarely impulsive. They...

How a niche Indian topicals manufacturer outgrew its CDMO...

Transparency, Trust, and the Problem of “Invisible Evidence” in...

India’s pharmaceutical industry occupies a unique and powerful position...

In an earlier article in The Wire Science, I...

In big pharma, leadership changes are rarely impulsive. They...

How a niche Indian topicals manufacturer outgrew its CDMO...

Transparency, Trust, and the Problem of “Invisible Evidence” in...

India’s pharmaceutical industry occupies a unique and powerful position...

In an earlier article in The Wire Science, I...

In big pharma, leadership changes are rarely impulsive. They...

How a niche Indian topicals manufacturer outgrew its CDMO...

Transparency, Trust, and the Problem of “Invisible Evidence” in...

India’s pharmaceutical industry occupies a unique and powerful position...

In an earlier article in The Wire Science, I...

In big pharma, leadership changes are rarely impulsive. They...

How a niche Indian topicals manufacturer outgrew its CDMO...

Transparency, Trust, and the Problem of “Invisible Evidence” in...

India’s pharmaceutical industry occupies a unique and powerful position...

In an earlier article in The Wire Science, I...