The July 2016 issue of MedicinMan with articles by Piyush Agarwal, K. Hariram, Vivek Hattangadi, Anjali Sharma, Chandan Kumar, RB Balakrishna and Pankaj Mehrotra
In many situations, technology upgradation is often construed as digital transformation. In a recently conducted survey by Altimeter, 88% of companies said that they were undergoing ‘digital transformation’ but only 25% said that they did so with the purpose beyond investing in new technology. The real definition of digital transformation is the realignment of, or new investment in technology, business models, and processes to create value for customers in a dynamic digital economy.
BrandStorm is the annual event for Pharma Brand Managers. The event features thought leaders in pharma brand management addressing the hottest topics of the day.
Past topics include:
UCPMP & MCI Guidelines – Implication for Pharma Marketing
Brand Building: Case Studies from the Indian Pharma Market
Unleashing the Power of Digital Marketing – Case Studies
From Brand Management to Therapy Shaping
Marketing to Hospitals
Case Study Zifi-AZ
Field Force – Doctor Interaction through use of Digital and Social Media
How to Optimise Healthcare Communication Creative Agency Services