In the organisational context, LEADERSHIP appears more glamorous than the word MANAGEMENT. When it comes to a team whether small or large, we need to realise that the first requirement is to be an effective manager and then a leader.
Why so?
First and foremost, Managers are responsible for making sure that things are done properly. And while leaders may bring us vision, inspiration and challenge, these things count for nothing without the efficient implementation brought about by good management.
To be a great manager, you must have an extensive set of skills, both hard and soft – from planning and delegation to communication and motivation.
The skill set is so wide, and hence, for your long-term success, it's wise to analyse your skills in all areas of management – and then to challenge yourself to improve in all of these areas.
So, a fundamental question that is unasked, but lingers in the mind often is, Are managers really necessary?
To me, patient centricity is as fascinating a concept as it is contradictory. It is fascinating because it puts power into the hands of the patient. And it is contradictory because pharma does not like giving away power over its messages or processes. Pharma has traditionally never enjoyed interaction and has depended on ‘pushing’ messages across rather than having ‘conversations’. It probably also explains why we make do with medical reps who are not the sharpest knives in the drawer and scarcely invest in sharpening them.
BrandStorm is the annual event for Pharma Brand Managers. The event features thought leaders in pharma brand management addressing the hottest topics of the day.
Past topics include:
UCPMP & MCI Guidelines – Implication for Pharma Marketing
Brand Building: Case Studies from the Indian Pharma Market
Unleashing the Power of Digital Marketing – Case Studies
From Brand Management to Therapy Shaping
Marketing to Hospitals
Case Study Zifi-AZ
Field Force – Doctor Interaction through use of Digital and Social Media
How to Optimise Healthcare Communication Creative Agency Services
Past Speakers include:
PV Sankar Dass – CEO & Director, CURATIO
Darshan Patel – Partner, Pricewaterhouse Coopers
Daleep Manhas – General Manager & Associate Vice President at McCann Health
