It’s very common for a pharma professional having neighbors, friends and relatives to engage in conversation over medicines. One such conversation – a pleasant surprise – which intrigued me to dig deep into internet dynamics was one with the local roadside Sabziwali.
In the organisational context, LEADERSHIP appears more glamorous than the word MANAGEMENT. When it comes to a team whether small or large, we need to realise that the first requirement is to be an effective manager and then a leader.
Why so?
First and foremost, Managers are responsible for making sure that things are done properly. And while leaders may bring us vision, inspiration and challenge, these things count for nothing without the efficient implementation brought about by good management.
To be a great manager, you must have an extensive set of skills, both hard and soft – from planning and delegation to communication and motivation.
The skill set is so wide, and hence, for your long-term success, it's wise to analyse your skills in all areas of management – and then to challenge yourself to improve in all of these areas.
So, a fundamental question that is unasked, but lingers in the mind often is, Are managers really necessary?
BrandStorm is the annual event for Pharma Brand Managers. The event features thought leaders in pharma brand management addressing the hottest topics of the day.
Past topics include:
UCPMP & MCI Guidelines – Implication for Pharma Marketing
Brand Building: Case Studies from the Indian Pharma Market
Unleashing the Power of Digital Marketing – Case Studies
From Brand Management to Therapy Shaping
Marketing to Hospitals
Case Study Zifi-AZ
Field Force – Doctor Interaction through use of Digital and Social Media
How to Optimise Healthcare Communication Creative Agency Services
