Tuesday, October 13, 2026
20.6 C
Bengaluru

Culture and Resistance to Change – A Pharma SFE Adoption Case Study

As an MNC Head, I was one among the first few to introduce a new SFE (sales force effectiveness) tool to improve the efficiency of the sales management process.

So, with the help of external technology developers, we managed to get a reasonably useful tool that suited the then organisational needs and the Indian ecosystem.

Understanding the limitations of the available technology and connectivity, it was decided that the Sales force team members will visit and connect through the cyber cafes, once in two days and fill in the required data.

Free Membership Required

You must be a Free member to access this content.

Join Now

Already a member? Log in here

Hot this week

Who Is Accountable for the Medicine in Your Hand?

The Accountability Gap: India’s Drug Regulatory System Your doctor prescribes...

Who Profits From Trust?

Indian healthcare does not suffer from a shortage of...

The Great Healthcare Dilemma: Who Will Own the Next Indian Hospital?

The next owner of an Indian hospital may not...

Indian Pharma’s Three Deficits—and Three Potential Dividends

Indian pharma has already done the hard thing once. It...

Indian Pharma Is Two Industries Wearing One Label

Indian pharma is often discussed as one sector. In...

Topics

Who Is Accountable for the Medicine in Your Hand?

The Accountability Gap: India’s Drug Regulatory System Your doctor prescribes...

Who Profits From Trust?

Indian healthcare does not suffer from a shortage of...

Indian Pharma Is Two Industries Wearing One Label

Indian pharma is often discussed as one sector. In...

Why Is the World’s Pharmacy Failing to Protect Patients from Harm?

This MedicinMan Intelligence Report follows a disturbing trail—from Arun...
spot_img

Related Articles

spot_imgspot_img