Monday, September 14, 2026
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Culture and Resistance to Change – A Pharma SFE Adoption Case Study

As an MNC Head, I was one among the first few to introduce a new SFE (sales force effectiveness) tool to improve the efficiency of the sales management process. So, with the help of external technology developers, we managed to get a reasonably useful tool that suited the then organisational needs and the Indian ecosystem….

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