Monday, September 21, 2026
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Culture and Resistance to Change – A Pharma SFE Adoption Case Study

As an MNC Head, I was one among the first few to introduce a new SFE (sales force effectiveness) tool to improve the efficiency of the sales management process.

So, with the help of external technology developers, we managed to get a reasonably useful tool that suited the then organisational needs and the Indian ecosystem.

Understanding the limitations of the available technology and connectivity, it was decided that the Sales force team members will visit and connect through the cyber cafes, once in two days and fill in the required data.

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