Indian pharma is investing heavily in digital engagement. But are doctors getting the clinical value they actually need?
As pharmaceutical companies expand their omnichannel strategies, a growing disconnect is emerging between the volume of promotional content delivered and its usefulness in everyday clinical practice.
MedicinMan's latest Intelligence Report, Closing the Value Gap in Indian Pharma, draws on research by Graphite Digital and domestic market data from Pharmatrac to examine this challenge.
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