If a business fails, it was an idea that didn’t work. If treatment fails – it must be a botch up. A broken gadget may be beyond repair, but not a patient in a doctor’s hands. From such ungraded expectations stems the potential for things to take an ugly turn.
An unwanted profession dealing with an unwanted condition, namely Ill health:
If possible, we would wish away death and diseases, hospitals and doctors. A hospital is not a holiday resort, but it too costs money. And the scenario of an adverse outcome like death simply becomes unacceptable.
More than digitalizing your product promotions, the case calls for building and engaging your brand community through digital solutions that create memorable customer experiences.
With the new normal emerging, the traditional Pharma commercial model needs to be relooked by exploring alternative channels of engagement, which offer opportunities to create value for customers.
Company-specific digital adoption workshops to experience how a brand can be promoted using the omnichannel approach with field force involvement.
STOP PRESS
August 10, 2026: Regulatory Authorisation — The UK Medicines and Healthcare products Regulatory Agency (MHRA) officially approved/authorised orforglipron...
Beyond the Pharmacy of the World: Why India's Biopharma Ambition Requires a Regulatory Revolution
The historical trajectory of global biopharmaceuticals...
With over 25 years of leadership experience across commercial strategy, supply chain management, procurement, operations, and sustainability, Rajesh brings...
Executive Summary
The geopolitical landscape of pharmaceutical manufacturing is shifting rapidly. Following US policy proposals to levy escalating tariffs—rising to...