COVID-19 has accelerated the shift in how pharma was engaging with HCPs, professional organisations and even patients in India from a sales to more of a scientific, unbiased and balanced marketing communications. As one of the business leader from a prominent MNC said, “For the first time we are seeing a certain shift in HCP’s preference for scientific communication for innovators companies. MSLs and scientific operation teams will be playing a key role in the near future.”
The last issue of 2016, with articles from K. Hariram and Vivek Hattangadi and new authors, Dr. Ashwin Bonde and Diksha Fouzdar. Diksha's article is the highlight of this issue - an in-depth look at how to embed compliance in the very DNA of a pharma company.
Executive Summary
The geopolitical landscape of pharmaceutical manufacturing is shifting rapidly. Following US policy proposals to levy escalating tariffs—rising to...
With extensive experience across commercial excellence, analytics, insights, AI-driven decision-making, and healthcare strategy, Kailash brings a strong track record...
In an attempt to bridge the urban-rural healthcare divide, the Maharashtra government passed a policy allowing homoeopathic practitioners—upon completing...
Samit Mehta brings extensive experience in healthcare leadership, business development, research and development, and strategic growth initiatives. In addition...