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As digital technology transforms healthcare for patients and doctors, many pharma marketers are struggling to keep up - caught between a knowledge deficit on one hand and a paucity of ideas on the other. MedicinMan catches up with Salil Kallianpur - Executive VP at GSK Primary Care, himself a digital savvy professional and avid blogger. He gives us the low down on the state of digital in pharma marketing today and points in the direction pharma marketers need to go to craft successful digital strategies.
[su_dropcap style="flat" size="3" class=""]T[/su_dropcap]here is a lot of buzz around the word ‘digital’, with many people having their own version of what is and is not ‘digital’. So, what exactly is digital? And what about other buzzwords like ‘Internet of Things (IoT)’ and ‘Social Media Marketing’?
Salil Kallianpur: Simply put, digital technology is how information (words and images) are stored in the form of code. This enables unimaginably vast amounts of information to be compressed onto small storage devices that can be easily preserved and transported.
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