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AI in HealthcareHealthcare News
10 min.Read

Blinkit, Zepto, Instamart: Who Will Own India’s At‑Home Diagnostics Market?

Anup Soans
By Anup Soans

India’s diagnostics market is undergoing a quiet but profound shift as at-home testing, e-pharmacies and quick commerce collide on the patient’s smartphone screen. From Zepto’s partnership with Orange Health Labs to Apollo 24/7’s omnichannel diagnostics network and PharmEasy’s Thyrocare-powered home collection, the lab now comes to the consumer instead of the other way around. This…

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