Thought Leadership 4 min.Read What pharma marketers get wrong about digital By Salil Kallianpur November 6, 2018 FacebookTwitterPinterestWhatsApp [su_dropcap style="flat"]S[/su_dropcap]ome of the traditional challenges for pharma marketing are: Free Membership Required You must be a Free member to access this content. Join Now Already a member? Log in here Hot this week Healthcare C-Suite Movements Shakul Srivastava has been appointed as Senior Vice President at Indian Immunologicals Limited. October 2, 2026 0 With over three decades of experience in the pharmaceutical... MedicinMan Market Intelligence The Rx–Outcomes Dichotomy: India Has Iron Tablets. Why Does Anaemia Persist? September 29, 2026 0 India’s anaemia challenge is not simply about access to... MedicinMan Market Intelligence 10 Years of Pharma M&A — Who’s Really Benefited? September 27, 2026 0 Pharmaceutical M&A is usually discussed in the language of... Ethics in Healthcare What’s Killing Patients? Cancer or Rigged Drug Prices? September 24, 2026 0 The disease is real. So is the markup. Confusing... MedicinMan Market Intelligence A Tale of Two Cities: Peptides and Prescriptions September 21, 2026 0 What our health choices reveal about education, access and... Topics Healthcare C-Suite Movements Shakul Srivastava has been appointed as Senior Vice President at Indian Immunologicals Limited. 0 With over three decades of experience in the pharmaceutical... MedicinMan Market Intelligence The Rx–Outcomes Dichotomy: India Has Iron Tablets. Why Does Anaemia Persist? 0 India’s anaemia challenge is not simply about access to... MedicinMan Market Intelligence 10 Years of Pharma M&A — Who’s Really Benefited? 0 Pharmaceutical M&A is usually discussed in the language of... Ethics in Healthcare What’s Killing Patients? Cancer or Rigged Drug Prices? 0 The disease is real. So is the markup. Confusing... MedicinMan Market Intelligence A Tale of Two Cities: Peptides and Prescriptions 0 What our health choices reveal about education, access and... MedicinMan Market Intelligence Trust Is Pharma’s Fulcrum: Are We Getting the Basics Right? 0 MedicinMan Intelligent Insights When Air India CEO Tewolde Gebremariam... MedicinMan Market Intelligence The $1.5 Billion Question in Hyderabad: Orbicular, Peptides and the PE Re-Rating of Indian Complex Generics 0 Private equity does not pay a billion-dollar multiple simply... MedicinMan Pharma Pulse Medical Reps—Lessons From The West: The Old Model is Dead 0 The Core Conclusion The Western pharma industry is not simply... Related Articles Pharmacy of the World Pricing Paradox Healthcare Ececutive September 1, 2026 Why The Government Must Stop Playing Market Trader And Start Being The Sheriff Featured Article August 30, 2026 Platforms Are Owning the Patient While Pharma Waits Thought Leadership August 8, 2026 What ChrysCapital’s Takeover Of Novartis India Really Means Exclusive Articles July 30, 2026 Lifetime Value of a Patient: Why Indian Pharma must Transition from Product-centric Selling to Patient-centric Healthcare AI in Healthcare July 17, 2026 Previous articleDigiStorm 2018: Intent, Content, Strategy and SkillsNext articleIndian Pharma Market Highlights