Thought Leadership 4 min.Read What pharma marketers get wrong about digital By Salil Kallianpur November 6, 2018 FacebookTwitterPinterestWhatsApp [su_dropcap style="flat"]S[/su_dropcap]ome of the traditional challenges for pharma marketing are: Free Membership Required You must be a Free member to access this content. Join Now Already a member? Log in here Hot this week MedicinMan Market Intelligence Evonile Pharma: The Real Bet Is Not the Acquisition. It is the Field Force. November 9, 2026 0 ChrysCapital’s acquisition of Novartis India and its transformation into... MedicinMan Market Intelligence Closing the Value Gap in Indian Pharma: What Doctors Really Want from Digital Engagement November 5, 2026 0 Indian pharma is investing heavily in digital engagement. But... MedicinMan Market Intelligence Indian Pharma 2026: The Growth Engine Is Changing November 4, 2026 0 The Indian Pharmaceutical Market isn't just growing. Its centre... Healthcare C-Suite Movements Anand Shetty Appointed CEO – Emerging Markets at Cadila Pharmaceuticals November 2, 2026 0 Cadila Pharmaceuticals has appointed Anand Shetty as Chief Executive... MedicinMan Market Intelligence The paradox of the “Pharmacy of the World.” 💊 October 31, 2026 0 India has world-scale formulation capability, yet the chemistry beneath... Topics MedicinMan Market Intelligence Evonile Pharma: The Real Bet Is Not the Acquisition. It is the Field Force. 0 ChrysCapital’s acquisition of Novartis India and its transformation into... MedicinMan Market Intelligence Closing the Value Gap in Indian Pharma: What Doctors Really Want from Digital Engagement 0 Indian pharma is investing heavily in digital engagement. But... MedicinMan Market Intelligence Indian Pharma 2026: The Growth Engine Is Changing 0 The Indian Pharmaceutical Market isn't just growing. Its centre... Healthcare C-Suite Movements Anand Shetty Appointed CEO – Emerging Markets at Cadila Pharmaceuticals 0 Cadila Pharmaceuticals has appointed Anand Shetty as Chief Executive... MedicinMan Market Intelligence The paradox of the “Pharmacy of the World.” 💊 0 India has world-scale formulation capability, yet the chemistry beneath... MedicinMan Market Intelligence The Innovator’s Gene and the Generic’s Promise 0 A medicine must first be discovered. It must then... MedicinMan Market Intelligence Private Equity in Indian Healthcare: Who Is Investing Beyond the Metros? 0 Private capital is transforming India's healthcare landscape. But is... Healthcare C-Suite Movements Anuj Pasrija Elevated to Country Lead, J&J MedTech India and Vice President – Surgery 0 Anuj Pasrija has been elevated to Country Lead, Johnson... Related Articles Pharmacy of the World Pricing Paradox Healthcare Ececutive September 1, 2026 Why The Government Must Stop Playing Market Trader And Start Being The Sheriff Featured Article August 30, 2026 Platforms Are Owning the Patient While Pharma Waits Thought Leadership August 8, 2026 What ChrysCapital’s Takeover Of Novartis India Really Means Exclusive Articles July 30, 2026 Lifetime Value of a Patient: Why Indian Pharma must Transition from Product-centric Selling to Patient-centric Healthcare AI in Healthcare July 17, 2026 Previous articleDigiStorm 2018: Intent, Content, Strategy and SkillsNext articleIndian Pharma Market Highlights