In many situations, technology upgradation is often construed as digital transformation. In a recently conducted survey by Altimeter, 88% of companies said that they were undergoing ‘digital transformation’ but only 25% said that they did so with the purpose beyond investing in new technology. The real definition of digital transformation is the realignment of, or new investment in technology, business models, and processes to create value for customers in a dynamic digital economy.

10 Pharma and MedTech Companies Going Beyond the Generic Route

The shift from "pharmacy of the world" to a...

Why Most AI Healthcare Tools Stall at the Pilot Stage

Artificial intelligence (AI) in healthcare consistently demonstrates remarkable technical...

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Marketing

Will Paras IPO Disrupt Non-Metro Hospitals Like Mankind Pharma?

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Policies/Sales

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Every day, doctors worldwide prescribe methotrexate, doxycycline, and folic...

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The Two Headlines That Should Not Coexist Two recent news...

Strategy

Will Paras IPO Disrupt Non-Metro Hospitals Like Mankind Pharma?

India's next healthcare opportunity may not be in the...

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As professionals, we are conditioned to be "fixers." We...

Indian Pharma: The Marketing – Field Disconnect and Its Remedy

The Anomaly Unless you learn to accept that chaos is...

The Tragic Genius of Yellapragada Subbarow

Every day, doctors worldwide prescribe methotrexate, doxycycline, and folic...

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The Two Headlines That Should Not Coexist Two recent news...

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