Tuesday, May 19, 2026
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Bengaluru
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Partner Don’t Punish
Articles by Vivek Hattangadi, Genesh Kuriakose, Pankaj Mehrotra, Salil Kallianpur and Jay Mehta
Define and Measure Digital – KPIs and ROI
Measurement and optimization for digital marketing is one of...
PM-JAY – Low Hanging Fruit for Healthcare Fraud?
PM-JAY is already attracting systematic fraud and abuse, and...
Top 25 Indian Pharma Companies by Revenues in 2024
India pharma is crucial for global healthcare, providing affordable...
3 Rules of the Digital World for Pharma Brand Managers
The first time I heard the term ‘digital economy’...
Character: The Ultimate Differentiator in Healthcare and Pharma
My friend Salil Kallianpur, in his Substack post "The...
Has the Pharmacy of the World Missed the Animal Health Bus?
In 2025, the Indian animal health market stood at...
Do Retail Pharmacies Really Care about Patients?
The chemist shop—jammed between a chai stall and a...
Indian Oncology: An Unasked Question, the Challenges Ahead
A Brief History of Scale and an Unasked Question
In...
Are Quick Remedies Keeping Patients Away from Doctors?
The recent Mint Lounge analysis captured a striking consumer...
Character: The Ultimate Differentiator in Healthcare and Pharma
My friend Salil Kallianpur, in his Substack post "The...
Has the Pharmacy of the World Missed the Animal Health Bus?
In 2025, the Indian animal health market stood at...
Do Retail Pharmacies Really Care about Patients?
The chemist shop—jammed between a chai stall and a...
Indian Oncology: An Unasked Question, the Challenges Ahead
A Brief History of Scale and an Unasked Question
In...
Are Quick Remedies Keeping Patients Away from Doctors?
The recent Mint Lounge analysis captured a striking consumer...
Character: The Ultimate Differentiator in Healthcare and Pharma
My friend Salil Kallianpur, in his Substack post "The...
Has the Pharmacy of the World Missed the Animal Health Bus?
In 2025, the Indian animal health market stood at...
Do Retail Pharmacies Really Care about Patients?
The chemist shop—jammed between a chai stall and a...
Indian Oncology: An Unasked Question, the Challenges Ahead
A Brief History of Scale and an Unasked Question
In...
Are Quick Remedies Keeping Patients Away from Doctors?
The recent Mint Lounge analysis captured a striking consumer...
Character: The Ultimate Differentiator in Healthcare and Pharma
My friend Salil Kallianpur, in his Substack post "The...
Has the Pharmacy of the World Missed the Animal Health Bus?
In 2025, the Indian animal health market stood at...
Do Retail Pharmacies Really Care about Patients?
The chemist shop—jammed between a chai stall and a...
Indian Oncology: An Unasked Question, the Challenges Ahead
A Brief History of Scale and an Unasked Question
In...
Are Quick Remedies Keeping Patients Away from Doctors?
The recent Mint Lounge analysis captured a striking consumer...
Hot topics
Can Servier Hit the INR 1000 Cr Mark with Drugs + Diagnostics GTM?
In an industry often defined by blockbuster-driven strategies and...
Indian Pharma Competitor Analysis – Jan 2025
Competitor Analysis – Indian Pharma Market Jan 2025
This analysis...
Have Tech Advances Made UCPMP Obsolete? Need for Contemporary Pharma Marketing Code
Salil Kallianpur
The code of conduct for ethical pharmaceutical marketing...
Five Disruptive Forces Shaking Up Indian Pharma
A curtain raiser on disruptions that will permanently alter the pharma marketing landscape in the near future.
Do Retail Pharmacies Really Care about Patients?
The chemist shop—jammed between a chai stall and a...
Character: The Ultimate Differentiator in Healthcare and Pharma
My friend Salil Kallianpur, in his Substack post "The...
Has the Pharmacy of the World Missed the Animal Health Bus?
In 2025, the Indian animal health market stood at...
Do Retail Pharmacies Really Care about Patients?
The chemist shop—jammed between a chai stall and a...
Indian Oncology: An Unasked Question, the Challenges Ahead
A Brief History of Scale and an Unasked Question
In...
Are Quick Remedies Keeping Patients Away from Doctors?
The recent Mint Lounge analysis captured a striking consumer...
Character: The Ultimate Differentiator in Healthcare and Pharma
My friend Salil Kallianpur, in his Substack post "The...
Has the Pharmacy of the World Missed the Animal Health Bus?
In 2025, the Indian animal health market stood at...
Do Retail Pharmacies Really Care about Patients?
The chemist shop—jammed between a chai stall and a...
Indian Oncology: An Unasked Question, the Challenges Ahead
A Brief History of Scale and an Unasked Question
In...
Are Quick Remedies Keeping Patients Away from Doctors?
The recent Mint Lounge analysis captured a striking consumer...
Character: The Ultimate Differentiator in Healthcare and Pharma
My friend Salil Kallianpur, in his Substack post "The...
Has the Pharmacy of the World Missed the Animal Health Bus?
In 2025, the Indian animal health market stood at...
Do Retail Pharmacies Really Care about Patients?
The chemist shop—jammed between a chai stall and a...
Indian Oncology: An Unasked Question, the Challenges Ahead
A Brief History of Scale and an Unasked Question
In...
Are Quick Remedies Keeping Patients Away from Doctors?
The recent Mint Lounge analysis captured a striking consumer...
Character: The Ultimate Differentiator in Healthcare and Pharma
My friend Salil Kallianpur, in his Substack post "The...
Has the Pharmacy of the World Missed the Animal Health Bus?
In 2025, the Indian animal health market stood at...
Do Retail Pharmacies Really Care about Patients?
The chemist shop—jammed between a chai stall and a...
Indian Oncology: An Unasked Question, the Challenges Ahead
A Brief History of Scale and an Unasked Question
In...
Are Quick Remedies Keeping Patients Away from Doctors?
The recent Mint Lounge analysis captured a striking consumer...
MedicinMan was launched in 2011 as India’s 1st Magazine dedicated to the cause of Field Force Excellence in Pharma and Devices.
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Headlines
Character: The Ultimate Differentiator in Healthcare and Pharma
My friend Salil Kallianpur, in his Substack post "The...
Has the Pharmacy of the World Missed the Animal Health Bus?
In 2025, the Indian animal health market stood at...
Do Retail Pharmacies Really Care about Patients?
The chemist shop—jammed between a chai stall and a...
Indian Oncology: An Unasked Question, the Challenges Ahead
A Brief History of Scale and an Unasked Question
In...
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