The rapid pace of change, which began in 2020 is unrelenting and ongoing. The high-stakes game has made many pharma leaders play defensive, instead of using the crisis to bring in the much-needed transformational changes. Leaders continue to rely on the traditional time-tested strategies, so that they can avoid the…
Does Your Company Have a Well Thought-out Strategy on How to Improve Sales Force Effectiveness in the Digital World? Most pharma companies operating in India, understand the significance of their sales force – the powerful driver of revenues. Sales force is also responsible for establishing and maintaining relationships with various…
COVID-19 has accelerated the shift in how pharma was engaging with HCPs, professional organisations and even patients in India from a sales to more of a scientific, unbiased and balanced marketing communications. As one of the business leader from a prominent MNC said, “For the first time we are seeing a certain shift in HCP’s preference for scientific communication for innovators companies. MSLs and scientific operation teams will be playing a key role in the near future.”
The Beginning I was at crossroads after completing computer programming in the early 80’s when a leading engineering college offered me a job as a lab technician, but it didn’t sound interesting and it certainly wasn’t what I was aspiring for. My room-mate suggested I should visit a few pharma…
Who we are, What we think and How we do
DigiStorm 2018 was held on 11 September at the Lalit Ashok in Bangalore. The event was headlined by Prabir Jha – President & Global Chief People Officer, Cipla. Deep Bhandari – Editorial Board Member, MedicinMan, gives us the highlights of the post-lunch session.