Part 1: Pharma GCCs in India — Orange Markets of Nagpur?
One has to travel to Nagpur and see for oneself the Orange Markets, as I did every month during my days as the Area Sales Head for Western India. The sheer size, quantity and variety and colors are astounding. Nagpur is also known as the "Orange City". So when I read a LinkedIn post likening Pharma GCCs to Nagpur Orange Market, it really caught my attention and ignited my nostalgia for the sweet memories of the difficult to navigate orange markets of Nagpur. Santra has many meanings in Indian lingo. But that's atopic for another day.
Coming to Pharma GCCs, for years now, the Global Capability Center (GCC) phenomenon has been sold as India’s next big growth engine. From industry associations pushing the FDI story to advisory firms monetizing “India setup strategies,” the optics have been perfect. But for pharma service providers, the reality is a little less exciting.
The Pain Points That Haven’t Gone Away
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