Thanks to Dr. Shashank Joshi for sharing this news on LinkedIn
India’s wellness economy is booming—nutraceuticals, supplements, and alternative therapies are projected to touch $18 billion by 2025. Alongside, health and wellness influencers have emerged as powerful promoters, shaping consumer decisions daily. But with influence comes responsibility, and now, regulation.
The Department of Consumer Affairs has signaled a significant shift: health and wellness influencers will be required to display their qualifications before dispensing advice. In practice, this means that a self-styled diet coach or “biohacking” guru will need to show proof of expertise if they claim a product lowers cholesterol, boosts immunity, or aids weight loss.
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