In today's competitive retail world, lower pricing and creative items aren't enough. Businesses must focus on the customer experience to compete. Retailers must grasp what "customer experience" means to manage it. Customer experience covers all interactions with a business, product, or service. It's a win-win strategy for both businesses and customers.
Several strategies on promotion, price, product, supply chain and location can create a superior customer experience, resulting in higher customer satisfaction. Some industries have taken up the customer experience as one of the important functions in their offering alongside product & price some of those include the Banking Industry, FinTech, Telecom industry, etc.
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