Digital in Pharma


Personalizing the Selling – What Pharma Needs to Understand about Customers and their Experiences

“Customer Experience,” abbreviated “CX,” refers to all the perceptions and emotions that customers experience when they interact with your company’s products and services. It could range from buying high-end, high-involvement products like televisions and air conditioners to a simple grocery store or a food stall. Now recollect any such experience…


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