In a World Economic Forum talk, Professor Sumantra Ghosal - the founding Dean of the Indian School of Business, Hyderabad - talked about the "Smell of the Workplace" as a metaphor to describe the need for creating a new context that enables employees to change their mindset from that of Constraint, Compliance, Control and Contract to that of Stretch, Discipline, Trust and Support.

Managed Healthcare – Better Choice for India?

Managed care shifts healthcare from fragmented fee-for-service models to...

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Online Pharmacy:Modest but Accelerating Share of the Retail Pharma Market

India’s pharmaceutical retail landscape remains one of the world’s...

Sun Pharma’s Genius Dealmaking — Dilip Shanghvi, Indian Pharma’s Shrewdest Businessman

Dilip Shanghvi didn’t begin in a lab or inherit...

Will Paras IPO Disrupt Non-Metro Hospitals Like Mankind Pharma?

India's next healthcare opportunity may not be in the...

Not Everything is a Problem to be Solved

As professionals, we are conditioned to be "fixers." We...

Indian Pharma: The Marketing – Field Disconnect and Its Remedy

The Anomaly Unless you learn to accept that chaos is...

Marketing

Online Pharmacy:Modest but Accelerating Share of the Retail Pharma Market

India’s pharmaceutical retail landscape remains one of the world’s...

Sun Pharma’s Genius Dealmaking — Dilip Shanghvi, Indian Pharma’s Shrewdest Businessman

Dilip Shanghvi didn’t begin in a lab or inherit...

Will Paras IPO Disrupt Non-Metro Hospitals Like Mankind Pharma?

India's next healthcare opportunity may not be in the...

Not Everything is a Problem to be Solved

As professionals, we are conditioned to be "fixers." We...

Indian Pharma: The Marketing – Field Disconnect and Its Remedy

The Anomaly Unless you learn to accept that chaos is...

Policies/Sales

Online Pharmacy:Modest but Accelerating Share of the Retail Pharma Market

India’s pharmaceutical retail landscape remains one of the world’s...

Sun Pharma’s Genius Dealmaking — Dilip Shanghvi, Indian Pharma’s Shrewdest Businessman

Dilip Shanghvi didn’t begin in a lab or inherit...

Will Paras IPO Disrupt Non-Metro Hospitals Like Mankind Pharma?

India's next healthcare opportunity may not be in the...

Not Everything is a Problem to be Solved

As professionals, we are conditioned to be "fixers." We...

Indian Pharma: The Marketing – Field Disconnect and Its Remedy

The Anomaly Unless you learn to accept that chaos is...

Strategy

Online Pharmacy:Modest but Accelerating Share of the Retail Pharma Market

India’s pharmaceutical retail landscape remains one of the world’s...

Sun Pharma’s Genius Dealmaking — Dilip Shanghvi, Indian Pharma’s Shrewdest Businessman

Dilip Shanghvi didn’t begin in a lab or inherit...

Will Paras IPO Disrupt Non-Metro Hospitals Like Mankind Pharma?

India's next healthcare opportunity may not be in the...

Not Everything is a Problem to be Solved

As professionals, we are conditioned to be "fixers." We...

Indian Pharma: The Marketing – Field Disconnect and Its Remedy

The Anomaly Unless you learn to accept that chaos is...

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Blinkit, Zepto, Instamart: Who Will Own India’s At‑Home Diagnostics Market?

India’s diagnostics market is undergoing a quiet but profound...

Indian Pharma – The Emerging Role of Hybrid Sales Model

COVID-19 has accelerated the shift in how pharma was engaging with HCPs, professional organisations and even patients in India from a sales to more of a scientific, unbiased and balanced marketing communications. As one of the business leader from a prominent MNC said, “For the first time we are seeing a certain shift in HCP’s preference for scientific communication for innovators companies. MSLs and scientific operation teams will be playing a key role in the near future.”