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Thursday, October 15, 2026
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Is Your Field Force Sales Enabled? Are They Sales Ready?
Pankaj Gurusahani and Arun Subramanian, Co-founder of Enparadigm with...
Dr. Rishubh Gupta has been appointed Head of Subregion Africa for Roche Diagnostics
Dr. Rishubh Gupta has been appointed Head of Subregion...
Crafting a Digital Strategy: The Roadmap for 2021
In many situations, technology upgradation is often construed as digital transformation. In a recently conducted survey by Altimeter, 88% of companies said that they were undergoing ‘digital transformation’ but only 25% said that they did so with the purpose beyond investing in new technology. The real definition of digital transformation is the realignment of, or new investment in technology, business models, and processes to create value for customers in a dynamic digital economy.
Indian Pharma: The Marketing – Field Disconnect and Its Remedy
The Anomaly
Unless you learn to accept that chaos is...
Customer Acquisition Cost (CAC) & Indian Pharma
Introduction
Customer Acquisition Cost (CAC) is a key metric representing...
Chirag Mehta has been appointed as Executive Director at ERIS Lifesciences.
With over two decades of experience across finance, strategy,...
Who Is Accountable for the Medicine in Your Hand?
The Accountability Gap: India’s Drug Regulatory System
Your doctor prescribes...
The Great Healthcare Dilemma: Who Will Own the Next Indian Hospital?
The next owner of an Indian hospital may not...
Indian Pharma’s Three Deficits—and Three Potential Dividends
Indian pharma has already done the hard thing once.
It...
Chirag Mehta has been appointed as Executive Director at ERIS Lifesciences.
With over two decades of experience across finance, strategy,...
Who Is Accountable for the Medicine in Your Hand?
The Accountability Gap: India’s Drug Regulatory System
Your doctor prescribes...
The Great Healthcare Dilemma: Who Will Own the Next Indian Hospital?
The next owner of an Indian hospital may not...
Indian Pharma’s Three Deficits—and Three Potential Dividends
Indian pharma has already done the hard thing once.
It...
Chirag Mehta has been appointed as Executive Director at ERIS Lifesciences.
With over two decades of experience across finance, strategy,...
Who Is Accountable for the Medicine in Your Hand?
The Accountability Gap: India’s Drug Regulatory System
Your doctor prescribes...
The Great Healthcare Dilemma: Who Will Own the Next Indian Hospital?
The next owner of an Indian hospital may not...
Indian Pharma’s Three Deficits—and Three Potential Dividends
Indian pharma has already done the hard thing once.
It...
Chirag Mehta has been appointed as Executive Director at ERIS Lifesciences.
With over two decades of experience across finance, strategy,...
Who Is Accountable for the Medicine in Your Hand?
The Accountability Gap: India’s Drug Regulatory System
Your doctor prescribes...
The Great Healthcare Dilemma: Who Will Own the Next Indian Hospital?
The next owner of an Indian hospital may not...
Indian Pharma’s Three Deficits—and Three Potential Dividends
Indian pharma has already done the hard thing once.
It...
Hot topics
Rajesh Bhogavalli has been appointed as Chief Commercial Officer of ACG Group.
With over 25 years of leadership experience across commercial...
Hype and Happening: GLP-1 Growth Story – Follow the Patient, not the Primary Sales
Is Obesity (Drugs) Masking Underlying (Metabolic) Risk Factors in...
Digital in Pharma and RoI – What and How to Measure Metrics that Matter
To be able to measure the RoI on digital in pharma, it is necessary to understand customers as individuals and create newer segmentation based on these needs and interests. This calls for the NextGen RCPA of data collection and personalized communications that engage customers, based on which pharma must create customer experiences that matter to them.
If your content does not scratch, where it itches the customers, digital or phygital, customers will not feel at home (comfortable, delighted, and wants more), which is what matters. Not a digital euphoria, which will soon die down as customers simply ignore it as they did when pharma launched a plethora of webinars.
What Can Pharma Learn about Customer Experience from Other Industries?
In today's competitive retail world, lower pricing and creative...
Chirag Mehta has been appointed as Executive Director at ERIS Lifesciences.
With over two decades of experience across finance, strategy,...
Who Is Accountable for the Medicine in Your Hand?
The Accountability Gap: India’s Drug Regulatory System
Your doctor prescribes...
The Great Healthcare Dilemma: Who Will Own the Next Indian Hospital?
The next owner of an Indian hospital may not...
Indian Pharma’s Three Deficits—and Three Potential Dividends
Indian pharma has already done the hard thing once.
It...
Chirag Mehta has been appointed as Executive Director at ERIS Lifesciences.
With over two decades of experience across finance, strategy,...
Who Is Accountable for the Medicine in Your Hand?
The Accountability Gap: India’s Drug Regulatory System
Your doctor prescribes...
The Great Healthcare Dilemma: Who Will Own the Next Indian Hospital?
The next owner of an Indian hospital may not...
Indian Pharma’s Three Deficits—and Three Potential Dividends
Indian pharma has already done the hard thing once.
It...
Chirag Mehta has been appointed as Executive Director at ERIS Lifesciences.
With over two decades of experience across finance, strategy,...
Who Is Accountable for the Medicine in Your Hand?
The Accountability Gap: India’s Drug Regulatory System
Your doctor prescribes...
The Great Healthcare Dilemma: Who Will Own the Next Indian Hospital?
The next owner of an Indian hospital may not...
Indian Pharma’s Three Deficits—and Three Potential Dividends
Indian pharma has already done the hard thing once.
It...
Chirag Mehta has been appointed as Executive Director at ERIS Lifesciences.
With over two decades of experience across finance, strategy,...
Who Is Accountable for the Medicine in Your Hand?
The Accountability Gap: India’s Drug Regulatory System
Your doctor prescribes...
The Great Healthcare Dilemma: Who Will Own the Next Indian Hospital?
The next owner of an Indian hospital may not...
Indian Pharma’s Three Deficits—and Three Potential Dividends
Indian pharma has already done the hard thing once.
It...
MedicinMan was launched in 2011 as India’s 1st Magazine dedicated to the cause of Field Force Excellence in Pharma and Devices.
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Headlines
Chirag Mehta has been appointed as Executive Director at ERIS Lifesciences.
With over two decades of experience across finance, strategy,...
Who Is Accountable for the Medicine in Your Hand?
The Accountability Gap: India’s Drug Regulatory System
Your doctor prescribes...
The Great Healthcare Dilemma: Who Will Own the Next Indian Hospital?
The next owner of an Indian hospital may not...
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