RAV_9671
Friday, July 24, 2026
25
C
Bengaluru
Hot topics
Will Omicron Wave be a Repeat Rx for Indian Pharma?
How had Indian Pharma responded to the challenges brought on by the Covid19 crisis and the inability to connect with doctors and other Rx influencers?
Is it back to business-as-usual or have some companies learned from their mistakes and become digital savvy?
How will Indian Pharma cope with the possibility of another lockdown and meeting restrictions looming in view of the rising Omicron wave?
Medical Rep to Doctorate in Human Resources and Board of Directors
MVS Murthy
I began my career as a Medical Rep...
The Ethics Curve
K. Hariram reports on the OPPI 50th Annual General Meeting held in Mumbai on October 21. The report also features photos from the conference. Other topics covered include the role of emotions in pharma marketing, the importance in preparing much before-hand for the next level of your pharma career and the concept of the "tipping point" and its relevance for pharma marketing.
If Strategy is Commodity, How Can Organisations Ensure Differentiation?
Strategy and strategic planning are perhaps the most hyped-up...
Mounjaro to Orforglipro: Lilly’s $6 Billion Bet on the Next GLP‑1 Revolution
Eli Lilly is in a rare position. Its GLP-1...
Lifetime Value of a Patient: Why Indian Pharma must Transition from Product-centric Selling to Patient-centric Healthcare
Introduction
For decades, the Indian pharmaceutical industry has measured success...
Simon Rosof has been appointed Head of Asia Pacific for Bayer Pharmaceuticals
Simon Rosof has been appointed Head of Asia Pacific...
The Wealth of Pharma Nations: Top 25 Pharma Blockbusters
The economic footprint of a truly historic pharmaceutical blockbuster...
Oxytocin Maternal Deaths in Kota: Death in a Vial
When a vial contains only water, the failure is...
Innovation Without Access to Millions of Poor People is Unethical
What the Trikafta Stand-Off Teaches Us About the Future...
Lifetime Value of a Patient: Why Indian Pharma must Transition from Product-centric Selling to Patient-centric Healthcare
Introduction
For decades, the Indian pharmaceutical industry has measured success...
Simon Rosof has been appointed Head of Asia Pacific for Bayer Pharmaceuticals
Simon Rosof has been appointed Head of Asia Pacific...
The Wealth of Pharma Nations: Top 25 Pharma Blockbusters
The economic footprint of a truly historic pharmaceutical blockbuster...
Oxytocin Maternal Deaths in Kota: Death in a Vial
When a vial contains only water, the failure is...
Innovation Without Access to Millions of Poor People is Unethical
What the Trikafta Stand-Off Teaches Us About the Future...
Lifetime Value of a Patient: Why Indian Pharma must Transition from Product-centric Selling to Patient-centric Healthcare
Introduction
For decades, the Indian pharmaceutical industry has measured success...
Simon Rosof has been appointed Head of Asia Pacific for Bayer Pharmaceuticals
Simon Rosof has been appointed Head of Asia Pacific...
The Wealth of Pharma Nations: Top 25 Pharma Blockbusters
The economic footprint of a truly historic pharmaceutical blockbuster...
Oxytocin Maternal Deaths in Kota: Death in a Vial
When a vial contains only water, the failure is...
Innovation Without Access to Millions of Poor People is Unethical
What the Trikafta Stand-Off Teaches Us About the Future...
Lifetime Value of a Patient: Why Indian Pharma must Transition from Product-centric Selling to Patient-centric Healthcare
Introduction
For decades, the Indian pharmaceutical industry has measured success...
Simon Rosof has been appointed Head of Asia Pacific for Bayer Pharmaceuticals
Simon Rosof has been appointed Head of Asia Pacific...
The Wealth of Pharma Nations: Top 25 Pharma Blockbusters
The economic footprint of a truly historic pharmaceutical blockbuster...
Oxytocin Maternal Deaths in Kota: Death in a Vial
When a vial contains only water, the failure is...
Innovation Without Access to Millions of Poor People is Unethical
What the Trikafta Stand-Off Teaches Us About the Future...
Hot topics
Simon Rosof has been appointed Head of Asia Pacific for Bayer Pharmaceuticals
Simon Rosof has been appointed Head of Asia Pacific...
Specially Designed Case Study based Modules for Pharma Marketing Professionals
More than digitalizing your product promotions, the case calls for building and engaging your brand community through digital solutions that create memorable customer experiences.
With the new normal emerging, the traditional Pharma commercial model needs to be relooked by exploring alternative channels of engagement, which offer opportunities to create value for customers.
Company-specific digital adoption workshops to experience how a brand can be promoted using the omnichannel approach with field force involvement.
Digital Transformation and the World of Pharma
A big myth about digital transformation is that it...
Indian Pharma – The Emerging Role of Hybrid Sales Model
COVID-19 has accelerated the shift in how pharma was engaging with HCPs, professional organisations and even patients in India from a sales to more of a scientific, unbiased and balanced marketing communications. As one of the business leader from a prominent MNC said, “For the first time we are seeing a certain shift in HCP’s preference for scientific communication for innovators companies. MSLs and scientific operation teams will be playing a key role in the near future.”
A Social Experiment
Articles by K. Hariram, Vivek Hattangadi, Hanno Wolfram, RB Balakrishna and Rajiv Jayaraman
Lifetime Value of a Patient: Why Indian Pharma must Transition from Product-centric Selling to Patient-centric Healthcare
Introduction
For decades, the Indian pharmaceutical industry has measured success...
Simon Rosof has been appointed Head of Asia Pacific for Bayer Pharmaceuticals
Simon Rosof has been appointed Head of Asia Pacific...
The Wealth of Pharma Nations: Top 25 Pharma Blockbusters
The economic footprint of a truly historic pharmaceutical blockbuster...
Oxytocin Maternal Deaths in Kota: Death in a Vial
When a vial contains only water, the failure is...
Innovation Without Access to Millions of Poor People is Unethical
What the Trikafta Stand-Off Teaches Us About the Future...
Lifetime Value of a Patient: Why Indian Pharma must Transition from Product-centric Selling to Patient-centric Healthcare
Introduction
For decades, the Indian pharmaceutical industry has measured success...
Simon Rosof has been appointed Head of Asia Pacific for Bayer Pharmaceuticals
Simon Rosof has been appointed Head of Asia Pacific...
The Wealth of Pharma Nations: Top 25 Pharma Blockbusters
The economic footprint of a truly historic pharmaceutical blockbuster...
Oxytocin Maternal Deaths in Kota: Death in a Vial
When a vial contains only water, the failure is...
Innovation Without Access to Millions of Poor People is Unethical
What the Trikafta Stand-Off Teaches Us About the Future...
Lifetime Value of a Patient: Why Indian Pharma must Transition from Product-centric Selling to Patient-centric Healthcare
Introduction
For decades, the Indian pharmaceutical industry has measured success...
Simon Rosof has been appointed Head of Asia Pacific for Bayer Pharmaceuticals
Simon Rosof has been appointed Head of Asia Pacific...
The Wealth of Pharma Nations: Top 25 Pharma Blockbusters
The economic footprint of a truly historic pharmaceutical blockbuster...
Oxytocin Maternal Deaths in Kota: Death in a Vial
When a vial contains only water, the failure is...
Innovation Without Access to Millions of Poor People is Unethical
What the Trikafta Stand-Off Teaches Us About the Future...
Lifetime Value of a Patient: Why Indian Pharma must Transition from Product-centric Selling to Patient-centric Healthcare
Introduction
For decades, the Indian pharmaceutical industry has measured success...
Simon Rosof has been appointed Head of Asia Pacific for Bayer Pharmaceuticals
Simon Rosof has been appointed Head of Asia Pacific...
The Wealth of Pharma Nations: Top 25 Pharma Blockbusters
The economic footprint of a truly historic pharmaceutical blockbuster...
Oxytocin Maternal Deaths in Kota: Death in a Vial
When a vial contains only water, the failure is...
Innovation Without Access to Millions of Poor People is Unethical
What the Trikafta Stand-Off Teaches Us About the Future...
MedicinMan was launched in 2011 as India’s 1st Magazine dedicated to the cause of Field Force Excellence in Pharma and Devices.
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Headlines
Lifetime Value of a Patient: Why Indian Pharma must Transition from Product-centric Selling to Patient-centric Healthcare
Introduction
For decades, the Indian pharmaceutical industry has measured success...
Simon Rosof has been appointed Head of Asia Pacific for Bayer Pharmaceuticals
Simon Rosof has been appointed Head of Asia Pacific...
The Wealth of Pharma Nations: Top 25 Pharma Blockbusters
The economic footprint of a truly historic pharmaceutical blockbuster...
Oxytocin Maternal Deaths in Kota: Death in a Vial
When a vial contains only water, the failure is...
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