March 2018 Issue

MedicinMan March 2018 4.2 MiB

Inside this Issue

1. Pharma Marketing & the Reinvention of the Pharma Company by  Salil Kallianpur

Digitization and shifting customer expectations are redefining the traditional role of a pharma company – how can marketing keep pace?

2. 5 Minute Guide to Professional Sales Management in in the Digital Age by Anirudha Sengupta

A quick reminder on what it takes to succeed in the age of shrinking in-clinic time and expanding information sources

3. Market Segmentation for the Digital Age by Vivek Hattangadi

The wealth of information contained in the digital footprint of customers, means that segmentation is no longer simply about age, gender and a few interests

4. Book Review: Catalyst by Chandramouli Venkatesan  by Rajeev Kumar

A career growth manual that emphasizes professional growth as an outcome of “real individual growth”

5. AIOCD Market Highlights  by Ameesh Masurekar

Market highlights for the month of February 2018

Download the issue here: PDF


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