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Inside this Issue
1. GUEST EDITORIAL: The Pharma Professional’s Guide to Social Media Influence by Sunder Ramachandran
How to create a powerful personal brand on social media
2. The Mid-level Management Gap by K. Hariram
Lack of role clarity among mid-level managers, typically the RSMs, is often the cause of ineffective sales force
3. Differentiate to Survive and Thrive by Vivek Hattangadi
How to conceptualize and execute a brand differentiation strategy in pharma
4. Brand Building to Brand Arrogance by Ashutosh Mundkur
Brand Managers and sales teams need to be watchful about falling into the trap of complacency when managing successful brands
