Monday, July 13, 2026
21.1
C
Bengaluru
Hot topics
Vivek V. Kamath Appointed CEO at PlasmaGen BioSciences
Picture: Deep Bhandari led session at ACG - MedicinMan...
Healthcare Isn’t Working As Well As It Should – A Brief Summary Of The ZS Report 2024
The ZS report discusses how people feel about healthcare...
Fifth Aniversary Issue
Digital in Pharma Special Issue with Digital Marketing Case Study on Janssen's Me Without Migraine patient awareness campaign.
The Ethics Curve
K. Hariram reports on the OPPI 50th Annual General Meeting held in Mumbai on October 21. The report also features photos from the conference. Other topics covered include the role of emotions in pharma marketing, the importance in preparing much before-hand for the next level of your pharma career and the concept of the "tipping point" and its relevance for pharma marketing.
Can Eli Lilly Outrun the Same-Glutide Stampede with Tirzepatide and Orforglipron?
The "aspirinization" of obesity—moving from a niche, high-cost injectable...
The Wealth of Pharma Nations: Top 25 Pharma Blockbusters
The economic footprint of a truly historic pharmaceutical blockbuster...
Oxytocin Maternal Deaths in Kota: Death in a Vial
When a vial contains only water, the failure is...
Innovation Without Access to Millions of Poor People is Unethical
What the Trikafta Stand-Off Teaches Us About the Future...
Dr. Rishubh Gupta has been appointed Head of Subregion Africa for Roche Diagnostics
Dr. Rishubh Gupta has been appointed Head of Subregion...
Meril Life Sciences is India’s Top Medtech Company
India's MedTech Mavericks: The Profitability Paradox: Balancing Rapid Growth...
The Wealth of Pharma Nations: Top 25 Pharma Blockbusters
The economic footprint of a truly historic pharmaceutical blockbuster...
Oxytocin Maternal Deaths in Kota: Death in a Vial
When a vial contains only water, the failure is...
Innovation Without Access to Millions of Poor People is Unethical
What the Trikafta Stand-Off Teaches Us About the Future...
Dr. Rishubh Gupta has been appointed Head of Subregion Africa for Roche Diagnostics
Dr. Rishubh Gupta has been appointed Head of Subregion...
Meril Life Sciences is India’s Top Medtech Company
India's MedTech Mavericks: The Profitability Paradox: Balancing Rapid Growth...
The Wealth of Pharma Nations: Top 25 Pharma Blockbusters
The economic footprint of a truly historic pharmaceutical blockbuster...
Oxytocin Maternal Deaths in Kota: Death in a Vial
When a vial contains only water, the failure is...
Innovation Without Access to Millions of Poor People is Unethical
What the Trikafta Stand-Off Teaches Us About the Future...
Dr. Rishubh Gupta has been appointed Head of Subregion Africa for Roche Diagnostics
Dr. Rishubh Gupta has been appointed Head of Subregion...
Meril Life Sciences is India’s Top Medtech Company
India's MedTech Mavericks: The Profitability Paradox: Balancing Rapid Growth...
The Wealth of Pharma Nations: Top 25 Pharma Blockbusters
The economic footprint of a truly historic pharmaceutical blockbuster...
Oxytocin Maternal Deaths in Kota: Death in a Vial
When a vial contains only water, the failure is...
Innovation Without Access to Millions of Poor People is Unethical
What the Trikafta Stand-Off Teaches Us About the Future...
Dr. Rishubh Gupta has been appointed Head of Subregion Africa for Roche Diagnostics
Dr. Rishubh Gupta has been appointed Head of Subregion...
Meril Life Sciences is India’s Top Medtech Company
India's MedTech Mavericks: The Profitability Paradox: Balancing Rapid Growth...
Hot topics
Cipla’s Leadership Transition from Umang Vohra to Achin Gupta: Succession Planning in Action
By Anup Soans | MedicinMan
Cipla Limited has announced a...
Uniform Code for Pharmaceutical Marketing Practices: 2011 and Now
In September 2011, MedicinMan published a UCPMP Special Issue...
Boehringer Ingelheim India focuses on partnerships in NCD management
Addressing the media at a roundtable this morning, Vani Manja, Managing Director, Boehringer Ingelheim India said, “Boehringer Ingelheim India aspires to be amongst the top five multinational pharmaceutical companies in India over the next few years. We have been enabling access to our innovator products to patients across India and the neighbouring markets in the diabetes, cardiovascular, stroke and respiratory diseases segments. Our plan in these therapy areas is to build sustainable partnerships to ensure an ecosystem of access and care for patients. We have initiated action in that direction.”
Digital in Pharma and RoI – What and How to Measure Metrics that Matter
To be able to measure the RoI on digital in pharma, it is necessary to understand customers as individuals and create newer segmentation based on these needs and interests. This calls for the NextGen RCPA of data collection and personalized communications that engage customers, based on which pharma must create customer experiences that matter to them.
If your content does not scratch, where it itches the customers, digital or phygital, customers will not feel at home (comfortable, delighted, and wants more), which is what matters. Not a digital euphoria, which will soon die down as customers simply ignore it as they did when pharma launched a plethora of webinars.
The Wealth of Pharma Nations: Top 25 Pharma Blockbusters
The economic footprint of a truly historic pharmaceutical blockbuster...
Oxytocin Maternal Deaths in Kota: Death in a Vial
When a vial contains only water, the failure is...
Innovation Without Access to Millions of Poor People is Unethical
What the Trikafta Stand-Off Teaches Us About the Future...
Dr. Rishubh Gupta has been appointed Head of Subregion Africa for Roche Diagnostics
Dr. Rishubh Gupta has been appointed Head of Subregion...
Meril Life Sciences is India’s Top Medtech Company
India's MedTech Mavericks: The Profitability Paradox: Balancing Rapid Growth...
The Wealth of Pharma Nations: Top 25 Pharma Blockbusters
The economic footprint of a truly historic pharmaceutical blockbuster...
Oxytocin Maternal Deaths in Kota: Death in a Vial
When a vial contains only water, the failure is...
Innovation Without Access to Millions of Poor People is Unethical
What the Trikafta Stand-Off Teaches Us About the Future...
Dr. Rishubh Gupta has been appointed Head of Subregion Africa for Roche Diagnostics
Dr. Rishubh Gupta has been appointed Head of Subregion...
Meril Life Sciences is India’s Top Medtech Company
India's MedTech Mavericks: The Profitability Paradox: Balancing Rapid Growth...
The Wealth of Pharma Nations: Top 25 Pharma Blockbusters
The economic footprint of a truly historic pharmaceutical blockbuster...
Oxytocin Maternal Deaths in Kota: Death in a Vial
When a vial contains only water, the failure is...
Innovation Without Access to Millions of Poor People is Unethical
What the Trikafta Stand-Off Teaches Us About the Future...
Dr. Rishubh Gupta has been appointed Head of Subregion Africa for Roche Diagnostics
Dr. Rishubh Gupta has been appointed Head of Subregion...
Meril Life Sciences is India’s Top Medtech Company
India's MedTech Mavericks: The Profitability Paradox: Balancing Rapid Growth...
The Wealth of Pharma Nations: Top 25 Pharma Blockbusters
The economic footprint of a truly historic pharmaceutical blockbuster...
Oxytocin Maternal Deaths in Kota: Death in a Vial
When a vial contains only water, the failure is...
Innovation Without Access to Millions of Poor People is Unethical
What the Trikafta Stand-Off Teaches Us About the Future...
Dr. Rishubh Gupta has been appointed Head of Subregion Africa for Roche Diagnostics
Dr. Rishubh Gupta has been appointed Head of Subregion...
Meril Life Sciences is India’s Top Medtech Company
India's MedTech Mavericks: The Profitability Paradox: Balancing Rapid Growth...
MedicinMan was launched in 2011 as India’s 1st Magazine dedicated to the cause of Field Force Excellence in Pharma and Devices.
Read More
Headlines
The Wealth of Pharma Nations: Top 25 Pharma Blockbusters
The economic footprint of a truly historic pharmaceutical blockbuster...
Oxytocin Maternal Deaths in Kota: Death in a Vial
When a vial contains only water, the failure is...
Innovation Without Access to Millions of Poor People is Unethical
What the Trikafta Stand-Off Teaches Us About the Future...
Dr. Rishubh Gupta has been appointed Head of Subregion Africa for Roche Diagnostics
Dr. Rishubh Gupta has been appointed Head of Subregion...
Newsletter
Get important news delivered directly to your inbox and stay connected!