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Sunday, June 21, 2026
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Sales Readiness For Trainers and Reps – Improve Effectiveness In A New Pharma World
Last week, I was in a meeting with the...
Will Omicron Wave be a Repeat Rx for Indian Pharma?
How had Indian Pharma responded to the challenges brought on by the Covid19 crisis and the inability to connect with doctors and other Rx influencers?
Is it back to business-as-usual or have some companies learned from their mistakes and become digital savvy?
How will Indian Pharma cope with the possibility of another lockdown and meeting restrictions looming in view of the rising Omicron wave?
Patient Centered Pharma – Pipe Dream or Possible?
To me, patient centricity is as fascinating a concept as it is contradictory. It is fascinating because it puts power into the hands of the patient. And it is contradictory because pharma does not like giving away power over its messages or processes. Pharma has traditionally never enjoyed interaction and has depended on ‘pushing’ messages across rather than having ‘conversations’. It probably also explains why we make do with medical reps who are not the sharpest knives in the drawer and scarcely invest in sharpening them.
Indian Pharma October 2025 Sales Data
1. Overall Market Growth & Trends (IPM Key Highlights):
Robust...
Navigating the Jungle: How to Turn Field Chaos Into Your Brand’s Competitive Advantage
To navigate chaos, you first need to know who...
Cipla appoints Shivam Puri as CEO of One India Business
Shivam Puri has been appointed Chief Executive Officer of...
Mounjaro Upends Semaglutide Gold Rush: IPM May 2026
1. The Eli Lilly & Mounjaro Disruption: A New...
Why Pharma Field Force Fails: The Missing MAP of Motivation
Executive Summary
Most healthcare organizations fail at execution, not...
Online Pharmacy:Modest but Accelerating Share of the Retail Pharma Market
India’s pharmaceutical retail landscape remains one of the world’s...
Navigating the Jungle: How to Turn Field Chaos Into Your Brand’s Competitive Advantage
To navigate chaos, you first need to know who...
Cipla appoints Shivam Puri as CEO of One India Business
Shivam Puri has been appointed Chief Executive Officer of...
Mounjaro Upends Semaglutide Gold Rush: IPM May 2026
1. The Eli Lilly & Mounjaro Disruption: A New...
Why Pharma Field Force Fails: The Missing MAP of Motivation
Executive Summary
Most healthcare organizations fail at execution, not...
Online Pharmacy:Modest but Accelerating Share of the Retail Pharma Market
India’s pharmaceutical retail landscape remains one of the world’s...
Navigating the Jungle: How to Turn Field Chaos Into Your Brand’s Competitive Advantage
To navigate chaos, you first need to know who...
Cipla appoints Shivam Puri as CEO of One India Business
Shivam Puri has been appointed Chief Executive Officer of...
Mounjaro Upends Semaglutide Gold Rush: IPM May 2026
1. The Eli Lilly & Mounjaro Disruption: A New...
Why Pharma Field Force Fails: The Missing MAP of Motivation
Executive Summary
Most healthcare organizations fail at execution, not...
Online Pharmacy:Modest but Accelerating Share of the Retail Pharma Market
India’s pharmaceutical retail landscape remains one of the world’s...
Navigating the Jungle: How to Turn Field Chaos Into Your Brand’s Competitive Advantage
To navigate chaos, you first need to know who...
Cipla appoints Shivam Puri as CEO of One India Business
Shivam Puri has been appointed Chief Executive Officer of...
Mounjaro Upends Semaglutide Gold Rush: IPM May 2026
1. The Eli Lilly & Mounjaro Disruption: A New...
Why Pharma Field Force Fails: The Missing MAP of Motivation
Executive Summary
Most healthcare organizations fail at execution, not...
Online Pharmacy:Modest but Accelerating Share of the Retail Pharma Market
India’s pharmaceutical retail landscape remains one of the world’s...
Hot topics
Are Digital Pharmacies a Game Changer?
Lower prices, discounts, convenience of ordering and home delivery are some of the benefits for consumers with e-pharmacies. The anonymity of the internet encourages patients to seek information about medicines that they would otherwise avoid. Mental health is one area where the consumers wish to maintain confidentiality and opt for online consultation and medication.
Indian Pharma – The Emerging Role of Hybrid Sales Model
COVID-19 has accelerated the shift in how pharma was engaging with HCPs, professional organisations and even patients in India from a sales to more of a scientific, unbiased and balanced marketing communications. As one of the business leader from a prominent MNC said, “For the first time we are seeing a certain shift in HCP’s preference for scientific communication for innovators companies. MSLs and scientific operation teams will be playing a key role in the near future.”
Specially Designed Case Study based Modules for Pharma Marketing Professionals
More than digitalizing your product promotions, the case calls for building and engaging your brand community through digital solutions that create memorable customer experiences.
With the new normal emerging, the traditional Pharma commercial model needs to be relooked by exploring alternative channels of engagement, which offer opportunities to create value for customers.
Company-specific digital adoption workshops to experience how a brand can be promoted using the omnichannel approach with field force involvement.
Why Pharma Field Force Fails: The Missing MAP of Motivation
Executive Summary
Most healthcare organizations fail at execution, not...
Ashok Nair, Managing Director of Abbott India in Conversation with MedicinMan
Ashok Nair began his career as a Medical Rep...
Navigating the Jungle: How to Turn Field Chaos Into Your Brand’s Competitive Advantage
To navigate chaos, you first need to know who...
Cipla appoints Shivam Puri as CEO of One India Business
Shivam Puri has been appointed Chief Executive Officer of...
Mounjaro Upends Semaglutide Gold Rush: IPM May 2026
1. The Eli Lilly & Mounjaro Disruption: A New...
Why Pharma Field Force Fails: The Missing MAP of Motivation
Executive Summary
Most healthcare organizations fail at execution, not...
Online Pharmacy:Modest but Accelerating Share of the Retail Pharma Market
India’s pharmaceutical retail landscape remains one of the world’s...
Navigating the Jungle: How to Turn Field Chaos Into Your Brand’s Competitive Advantage
To navigate chaos, you first need to know who...
Cipla appoints Shivam Puri as CEO of One India Business
Shivam Puri has been appointed Chief Executive Officer of...
Mounjaro Upends Semaglutide Gold Rush: IPM May 2026
1. The Eli Lilly & Mounjaro Disruption: A New...
Why Pharma Field Force Fails: The Missing MAP of Motivation
Executive Summary
Most healthcare organizations fail at execution, not...
Online Pharmacy:Modest but Accelerating Share of the Retail Pharma Market
India’s pharmaceutical retail landscape remains one of the world’s...
Navigating the Jungle: How to Turn Field Chaos Into Your Brand’s Competitive Advantage
To navigate chaos, you first need to know who...
Cipla appoints Shivam Puri as CEO of One India Business
Shivam Puri has been appointed Chief Executive Officer of...
Mounjaro Upends Semaglutide Gold Rush: IPM May 2026
1. The Eli Lilly & Mounjaro Disruption: A New...
Why Pharma Field Force Fails: The Missing MAP of Motivation
Executive Summary
Most healthcare organizations fail at execution, not...
Online Pharmacy:Modest but Accelerating Share of the Retail Pharma Market
India’s pharmaceutical retail landscape remains one of the world’s...
Navigating the Jungle: How to Turn Field Chaos Into Your Brand’s Competitive Advantage
To navigate chaos, you first need to know who...
Cipla appoints Shivam Puri as CEO of One India Business
Shivam Puri has been appointed Chief Executive Officer of...
Mounjaro Upends Semaglutide Gold Rush: IPM May 2026
1. The Eli Lilly & Mounjaro Disruption: A New...
Why Pharma Field Force Fails: The Missing MAP of Motivation
Executive Summary
Most healthcare organizations fail at execution, not...
Online Pharmacy:Modest but Accelerating Share of the Retail Pharma Market
India’s pharmaceutical retail landscape remains one of the world’s...
MedicinMan was launched in 2011 as India’s 1st Magazine dedicated to the cause of Field Force Excellence in Pharma and Devices.
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Headlines
Navigating the Jungle: How to Turn Field Chaos Into Your Brand’s Competitive Advantage
To navigate chaos, you first need to know who...
Cipla appoints Shivam Puri as CEO of One India Business
Shivam Puri has been appointed Chief Executive Officer of...
Mounjaro Upends Semaglutide Gold Rush: IPM May 2026
1. The Eli Lilly & Mounjaro Disruption: A New...
Why Pharma Field Force Fails: The Missing MAP of Motivation
Executive Summary
Most healthcare organizations fail at execution, not...
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