Thursday, November 12, 2026
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The Pill is Now a Commodity – Can ‘Beyond the Pill’ Models Work in India?

Joginder Vats had made peace with his 115 kg weight. He loved food and thought youth was about eating and making merry. Until one day his doctor told him that he was borderline diabetic. The choice was to change his lifestyle or take medicines for the rest of his life. Medicine makers had support programs, but he could only enroll in a program offered by a company that made the pill he bought. Customizing wasn’t an option.

After a few days of restless research, Joginder found solace not in the pills of the pharma industry, but in the technology of the future.

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