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Featured ArticleHealthcare News
6 min.Read

The ₹5 Snack SKU: A Silent Indian Metabolic Crisis

Anup Soans
By Anup Soans

Executive Summary — The Paradox of Scale

In the annals of Indian FMCG, the ₹5 snack SKU is a masterclass in behavioral economics. It represents the perfect distillation of price-point penetration, supply chain wizardry, and impulse capture. It is, by any business standard, brilliant.

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