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Medical Affairs, Marketing and Sales – The Triumvirate of Pharmaceutical Business

The Medical department comprising of Clinical Operations (the ones who generate data), Regulatory Affairs (the ones who submit data to the regulator for approval), Medical Affairs (the ones who bring out the value of that data for the customer), Pharmacovigilance (the ones who do benefit to risk evaluation of a product), and Quality Medicine (the ones who are in charge of audits, compliance and training) is an integral cog in the wheel of a biopharmaceutical company.

It is like an autorickshaw where the front wheel represents Sales while the two back wheels represent Marketing and Medical.

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