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Friday, July 10, 2026
22.2
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Bengaluru
Hot topics
What Can Pharma Learn about Customer Experience from Other Industries?
In today's competitive retail world, lower pricing and creative...
Talent Management
A diverse, summer issue with articles on topics ranging from content marketing to the role of experience in a VUCA world. Also, the latest book for Medical Reps reviewed by Prof. Vivek Hattangadi
IQVIA Sponsors Race for 7 to Commemorate World Rare Disease Day
“IQVIA is delighted to be associated for the fourth consecutive year as the main sponsor of Race for 7. While rare diseases, by virtue of their definition, affect relatively fewer number of patients, the overall number of rare disease patients is large enough to warrant more focused attention."
Digital Therapeutics: New Frontiers in Healthcare
“If we look at major trends, people are living longer, on average, so there’s a rise in chronic diseases associated with aging. Meanwhile, healthcare workers are in short supply, and physicians and nurses do not have enough time for patients. Yet everyone has powerful computers in their pockets that give them access to technology, education, and information. Put all that together, and it’s the perfect moment for digital solutions to come to the market, change behavior, and enhance health outcomes at scale”
- Bozidar Jovicevic, Global head of Digital Therapeutics, Sanofi
Oxytocin Maternal Deaths in Kota: Death in a Vial
When a vial contains only water, the failure is...
Innovation Without Access to Millions of Poor People is Unethical
What the Trikafta Stand-Off Teaches Us About the Future...
Dr. Rishubh Gupta has been appointed Head of Subregion Africa for Roche Diagnostics
Dr. Rishubh Gupta has been appointed Head of Subregion...
Meril Life Sciences is India’s Top Medtech Company
India's MedTech Mavericks: The Profitability Paradox: Balancing Rapid Growth...
The Data Graveyard: Why India’s Private Hospitals Fail at Medical Research
The Data Graveyard: Why India’s Private Hospitals Fail at...
Oxytocin Maternal Deaths in Kota: Death in a Vial
When a vial contains only water, the failure is...
Innovation Without Access to Millions of Poor People is Unethical
What the Trikafta Stand-Off Teaches Us About the Future...
Dr. Rishubh Gupta has been appointed Head of Subregion Africa for Roche Diagnostics
Dr. Rishubh Gupta has been appointed Head of Subregion...
Meril Life Sciences is India’s Top Medtech Company
India's MedTech Mavericks: The Profitability Paradox: Balancing Rapid Growth...
The Data Graveyard: Why India’s Private Hospitals Fail at Medical Research
The Data Graveyard: Why India’s Private Hospitals Fail at...
Oxytocin Maternal Deaths in Kota: Death in a Vial
When a vial contains only water, the failure is...
Innovation Without Access to Millions of Poor People is Unethical
What the Trikafta Stand-Off Teaches Us About the Future...
Dr. Rishubh Gupta has been appointed Head of Subregion Africa for Roche Diagnostics
Dr. Rishubh Gupta has been appointed Head of Subregion...
Meril Life Sciences is India’s Top Medtech Company
India's MedTech Mavericks: The Profitability Paradox: Balancing Rapid Growth...
The Data Graveyard: Why India’s Private Hospitals Fail at Medical Research
The Data Graveyard: Why India’s Private Hospitals Fail at...
Oxytocin Maternal Deaths in Kota: Death in a Vial
When a vial contains only water, the failure is...
Innovation Without Access to Millions of Poor People is Unethical
What the Trikafta Stand-Off Teaches Us About the Future...
Dr. Rishubh Gupta has been appointed Head of Subregion Africa for Roche Diagnostics
Dr. Rishubh Gupta has been appointed Head of Subregion...
Meril Life Sciences is India’s Top Medtech Company
India's MedTech Mavericks: The Profitability Paradox: Balancing Rapid Growth...
The Data Graveyard: Why India’s Private Hospitals Fail at Medical Research
The Data Graveyard: Why India’s Private Hospitals Fail at...
Hot topics
Mounjaro Upends Semaglutide Gold Rush: IPM May 2026
1. The Eli Lilly & Mounjaro Disruption: A New...
Indian Pharma Market October 2021 – IQVIA Report
IPM was valued at Rs. 178,219 Cr for MAT Oct’21. The retail sector was valued at Rs. 151,183 Cr for this period contributing 85% to IPM.
IPM Growth for the month of Oct’21 as compared to the month of Oct’20 was 9.7%. This is the lowest monthly growth in the last 8 months after a low growth of 2.6% reported for Feb’21.
Corresponding to low monthly growth, IPM MAT growth also declined slightly after showing a growing trend consistently for the last 7 months from MAT Feb’21. It reported 17.3% for MAT Oct’21 as compared to 17.8% reported for MAT Sept’21.
At 15657.3 Cr, the monthly sale reported for Oct’21 is the 5th highest sale value in the last 12 months.
Medical Reps will Remain – What will be their Future Role?
There was a phase when the industry feared that digital would eventually replace the medical sales representative but it appears that digital engagements work best when facilitated by an affable and knowledgeable person, who can personalize the information, and the conversation, to the doctor. In pharma, there’s no substituting face-to-face dialogue it seems. And why should it?
“Rather than digital replacing a person in pharma, the need of the hour is digitalizing the approach of person. The person and the technology are HERE TO STAY”, says Archis Joshi, Commercial Head at Dr. Reddy’s.
The sales role is getting tougher. Medical information, at one point pharma’s greatest value, is today much more freely available than it used to be. In the Indian market which is dominated by generic medicines lacking differentiation, simply informing doctors about the product, isn’t a viable prospect any more when it comes to piquing their interest.
“Why are brands that have been around for some time still unable to cross the marketing funnel and are still stuck at either the ‘awareness’ or the ‘interest’ stages, and unable to move towards the ‘purchase’ or ‘recommendation’ stages?” wonders Mehul Shukla, Director, Marketing Excellence at Cipla.
The Semaglutide Paradox: Anatomy of a High-Stakes Commodity Trap
The Semaglutide Shift: From Blockbuster to Commodity
Why the $50...
Oxytocin Maternal Deaths in Kota: Death in a Vial
When a vial contains only water, the failure is...
Innovation Without Access to Millions of Poor People is Unethical
What the Trikafta Stand-Off Teaches Us About the Future...
Dr. Rishubh Gupta has been appointed Head of Subregion Africa for Roche Diagnostics
Dr. Rishubh Gupta has been appointed Head of Subregion...
Meril Life Sciences is India’s Top Medtech Company
India's MedTech Mavericks: The Profitability Paradox: Balancing Rapid Growth...
The Data Graveyard: Why India’s Private Hospitals Fail at Medical Research
The Data Graveyard: Why India’s Private Hospitals Fail at...
Oxytocin Maternal Deaths in Kota: Death in a Vial
When a vial contains only water, the failure is...
Innovation Without Access to Millions of Poor People is Unethical
What the Trikafta Stand-Off Teaches Us About the Future...
Dr. Rishubh Gupta has been appointed Head of Subregion Africa for Roche Diagnostics
Dr. Rishubh Gupta has been appointed Head of Subregion...
Meril Life Sciences is India’s Top Medtech Company
India's MedTech Mavericks: The Profitability Paradox: Balancing Rapid Growth...
The Data Graveyard: Why India’s Private Hospitals Fail at Medical Research
The Data Graveyard: Why India’s Private Hospitals Fail at...
Oxytocin Maternal Deaths in Kota: Death in a Vial
When a vial contains only water, the failure is...
Innovation Without Access to Millions of Poor People is Unethical
What the Trikafta Stand-Off Teaches Us About the Future...
Dr. Rishubh Gupta has been appointed Head of Subregion Africa for Roche Diagnostics
Dr. Rishubh Gupta has been appointed Head of Subregion...
Meril Life Sciences is India’s Top Medtech Company
India's MedTech Mavericks: The Profitability Paradox: Balancing Rapid Growth...
The Data Graveyard: Why India’s Private Hospitals Fail at Medical Research
The Data Graveyard: Why India’s Private Hospitals Fail at...
Oxytocin Maternal Deaths in Kota: Death in a Vial
When a vial contains only water, the failure is...
Innovation Without Access to Millions of Poor People is Unethical
What the Trikafta Stand-Off Teaches Us About the Future...
Dr. Rishubh Gupta has been appointed Head of Subregion Africa for Roche Diagnostics
Dr. Rishubh Gupta has been appointed Head of Subregion...
Meril Life Sciences is India’s Top Medtech Company
India's MedTech Mavericks: The Profitability Paradox: Balancing Rapid Growth...
The Data Graveyard: Why India’s Private Hospitals Fail at Medical Research
The Data Graveyard: Why India’s Private Hospitals Fail at...
MedicinMan was launched in 2011 as India’s 1st Magazine dedicated to the cause of Field Force Excellence in Pharma and Devices.
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Headlines
Oxytocin Maternal Deaths in Kota: Death in a Vial
When a vial contains only water, the failure is...
Innovation Without Access to Millions of Poor People is Unethical
What the Trikafta Stand-Off Teaches Us About the Future...
Dr. Rishubh Gupta has been appointed Head of Subregion Africa for Roche Diagnostics
Dr. Rishubh Gupta has been appointed Head of Subregion...
Meril Life Sciences is India’s Top Medtech Company
India's MedTech Mavericks: The Profitability Paradox: Balancing Rapid Growth...
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