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Monday, June 22, 2026
22.7
C
Bengaluru
Hot topics
Quality, Not Price: Why the Generic Drug Debate Keeps Missing the Point
In an earlier article in The Wire Science, I...
Are Indian Pharma Business Leaders Adopting Digital Transformation?
We will need to find a way to bring together the capabilities of the Medical Rep, the changed scenario of the visit and the ways we can reach doctors into one single strategy rather than looking at the physical and the digital parts separately. Our medical reps will continue to be the core of our promotion, and our digital strategy will need to empower them to not only do a better call but also support their efforts by building processes that will help them beyond the few minutes that they spend in the Clinic. Marketing budgets will have to move away from conventional investments and also think beyond hardware to increase digital engagement.
Why Most AI Healthcare Tools Stall at the Pilot Stage
Artificial intelligence (AI) in healthcare consistently demonstrates remarkable technical...
The Semaglutide Story: How One Molecule Re‑wired Obesity, Patents and Pharma Profits
1. From Gut Hormone to “Wonder Drug”
If you strip...
Digital Marketing Kick Starter for Pharma Marketers
An interview with Salil Kallianpur - Executive VP at GSK Primary Care on the state of digital in pharma marketing and pointers for digital marketing success.
Navigating the Jungle: How to Turn Field Chaos Into Your Brand’s Competitive Advantage
To navigate chaos, you first need to know who...
Cipla appoints Shivam Puri as CEO of One India Business
Shivam Puri has been appointed Chief Executive Officer of...
Mounjaro Upends Semaglutide Gold Rush: IPM May 2026
1. The Eli Lilly & Mounjaro Disruption: A New...
Why Pharma Field Force Fails: The Missing MAP of Motivation
Executive Summary
Most healthcare organizations fail at execution, not...
Online Pharmacy:Modest but Accelerating Share of the Retail Pharma Market
India’s pharmaceutical retail landscape remains one of the world’s...
Navigating the Jungle: How to Turn Field Chaos Into Your Brand’s Competitive Advantage
To navigate chaos, you first need to know who...
Cipla appoints Shivam Puri as CEO of One India Business
Shivam Puri has been appointed Chief Executive Officer of...
Mounjaro Upends Semaglutide Gold Rush: IPM May 2026
1. The Eli Lilly & Mounjaro Disruption: A New...
Why Pharma Field Force Fails: The Missing MAP of Motivation
Executive Summary
Most healthcare organizations fail at execution, not...
Online Pharmacy:Modest but Accelerating Share of the Retail Pharma Market
India’s pharmaceutical retail landscape remains one of the world’s...
Navigating the Jungle: How to Turn Field Chaos Into Your Brand’s Competitive Advantage
To navigate chaos, you first need to know who...
Cipla appoints Shivam Puri as CEO of One India Business
Shivam Puri has been appointed Chief Executive Officer of...
Mounjaro Upends Semaglutide Gold Rush: IPM May 2026
1. The Eli Lilly & Mounjaro Disruption: A New...
Why Pharma Field Force Fails: The Missing MAP of Motivation
Executive Summary
Most healthcare organizations fail at execution, not...
Online Pharmacy:Modest but Accelerating Share of the Retail Pharma Market
India’s pharmaceutical retail landscape remains one of the world’s...
Navigating the Jungle: How to Turn Field Chaos Into Your Brand’s Competitive Advantage
To navigate chaos, you first need to know who...
Cipla appoints Shivam Puri as CEO of One India Business
Shivam Puri has been appointed Chief Executive Officer of...
Mounjaro Upends Semaglutide Gold Rush: IPM May 2026
1. The Eli Lilly & Mounjaro Disruption: A New...
Why Pharma Field Force Fails: The Missing MAP of Motivation
Executive Summary
Most healthcare organizations fail at execution, not...
Online Pharmacy:Modest but Accelerating Share of the Retail Pharma Market
India’s pharmaceutical retail landscape remains one of the world’s...
Hot topics
Finding the middle ground for Doctor-Stakeholder Relationship
Healthcare systems around the world differ – public, private or a mix of both public and private (like in India). With all the variance in healthcare delivery models, the risks to healthcare professionals remain universal: needle injuries to litigations to episodes of threats/ violence
Blinkit, Zepto, Instamart: Who Will Own India’s At‑Home Diagnostics Market?
India’s diagnostics market is undergoing a quiet but profound...
Indian Pharma Market Through a Game Theory Lens
A Salil Kallianpur Blog
Explosive value growth, limited volume growth –...
Healthcare and Gulf War: When Elephants Fight, the Grass Gets Trampled
From Gas Cylinders to ICU Beds: How the Gulf...
Why Pharma Field Force Fails: The Missing MAP of Motivation
Executive Summary
Most healthcare organizations fail at execution, not...
Navigating the Jungle: How to Turn Field Chaos Into Your Brand’s Competitive Advantage
To navigate chaos, you first need to know who...
Cipla appoints Shivam Puri as CEO of One India Business
Shivam Puri has been appointed Chief Executive Officer of...
Mounjaro Upends Semaglutide Gold Rush: IPM May 2026
1. The Eli Lilly & Mounjaro Disruption: A New...
Why Pharma Field Force Fails: The Missing MAP of Motivation
Executive Summary
Most healthcare organizations fail at execution, not...
Online Pharmacy:Modest but Accelerating Share of the Retail Pharma Market
India’s pharmaceutical retail landscape remains one of the world’s...
Navigating the Jungle: How to Turn Field Chaos Into Your Brand’s Competitive Advantage
To navigate chaos, you first need to know who...
Cipla appoints Shivam Puri as CEO of One India Business
Shivam Puri has been appointed Chief Executive Officer of...
Mounjaro Upends Semaglutide Gold Rush: IPM May 2026
1. The Eli Lilly & Mounjaro Disruption: A New...
Why Pharma Field Force Fails: The Missing MAP of Motivation
Executive Summary
Most healthcare organizations fail at execution, not...
Online Pharmacy:Modest but Accelerating Share of the Retail Pharma Market
India’s pharmaceutical retail landscape remains one of the world’s...
Navigating the Jungle: How to Turn Field Chaos Into Your Brand’s Competitive Advantage
To navigate chaos, you first need to know who...
Cipla appoints Shivam Puri as CEO of One India Business
Shivam Puri has been appointed Chief Executive Officer of...
Mounjaro Upends Semaglutide Gold Rush: IPM May 2026
1. The Eli Lilly & Mounjaro Disruption: A New...
Why Pharma Field Force Fails: The Missing MAP of Motivation
Executive Summary
Most healthcare organizations fail at execution, not...
Online Pharmacy:Modest but Accelerating Share of the Retail Pharma Market
India’s pharmaceutical retail landscape remains one of the world’s...
Navigating the Jungle: How to Turn Field Chaos Into Your Brand’s Competitive Advantage
To navigate chaos, you first need to know who...
Cipla appoints Shivam Puri as CEO of One India Business
Shivam Puri has been appointed Chief Executive Officer of...
Mounjaro Upends Semaglutide Gold Rush: IPM May 2026
1. The Eli Lilly & Mounjaro Disruption: A New...
Why Pharma Field Force Fails: The Missing MAP of Motivation
Executive Summary
Most healthcare organizations fail at execution, not...
Online Pharmacy:Modest but Accelerating Share of the Retail Pharma Market
India’s pharmaceutical retail landscape remains one of the world’s...
MedicinMan was launched in 2011 as India’s 1st Magazine dedicated to the cause of Field Force Excellence in Pharma and Devices.
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Headlines
Navigating the Jungle: How to Turn Field Chaos Into Your Brand’s Competitive Advantage
To navigate chaos, you first need to know who...
Cipla appoints Shivam Puri as CEO of One India Business
Shivam Puri has been appointed Chief Executive Officer of...
Mounjaro Upends Semaglutide Gold Rush: IPM May 2026
1. The Eli Lilly & Mounjaro Disruption: A New...
Why Pharma Field Force Fails: The Missing MAP of Motivation
Executive Summary
Most healthcare organizations fail at execution, not...
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