A market analysis and clinical commentary on the growing...

Growth Performance of Top 50 Companies in IPM (MAT...

Pharmaceutical & medical devices Industry is fast adapting to these changes at various levels of the value chain. Billions of dollars are being spent on digital transformation projects ranging from usage of AI & ML in product development, production and predictive maintenance, Blockchain in supply chain and data management & analytics in strategic decision making. This article focuses on Omnichannel marketing, one of the key digital transformations that the industry is learning and implementing at a rapid pace. Omnichannel Marketing: Promise and Possibilities An industry that historically focused all their brand building and market shaping efforts through F2F meetings & medical education programs has started making giant strides in multi-channel strategy now. A digital journey that started with an e-detailing platform has progressed fast by adding brand websites, Approved E-Mails, social media, webinars and other media effectively creating a multi-channel strategy. The only hindside to this is, all these channels work independently, expecting HCPs to find and sort out information themselves.

In the organisational context, LEADERSHIP appears more glamorous than the word MANAGEMENT. When it comes to a team whether small or large, we need to realise that the first requirement is to be an effective manager and then a leader. Why so? First and foremost, Managers are responsible for making sure that things are done properly. And while leaders may bring us vision, inspiration and challenge, these things count for nothing without the efficient implementation brought about by good management. To be a great manager, you must have an extensive set of skills, both hard and soft – from planning and delegation to communication and motivation. The skill set is so wide, and hence, for your long-term success, it's wise to analyse your skills in all areas of management – and then to challenge yourself to improve in all of these areas. So, a fundamental question that is unasked, but lingers in the mind often is, Are managers really necessary?

The healthcare sector in India has entered a dynamic...

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When drones first appeared on battlefields, military establishments reacted...

Abstract When Intas Pharmaceuticals launched Razumab in June 2015 as...

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As over 50 generic versions of the blockbuster weight-loss...

Excellence is a choice. So is Mediocrity Excellence is a...

When drones first appeared on battlefields, military establishments reacted...

Abstract When Intas Pharmaceuticals launched Razumab in June 2015 as...

From Gas Cylinders to ICU Beds: How the Gulf...

As over 50 generic versions of the blockbuster weight-loss...

Excellence is a choice. So is Mediocrity Excellence is a...

When drones first appeared on battlefields, military establishments reacted...

Abstract When Intas Pharmaceuticals launched Razumab in June 2015 as...

From Gas Cylinders to ICU Beds: How the Gulf...

As over 50 generic versions of the blockbuster weight-loss...

Excellence is a choice. So is Mediocrity Excellence is a...