India’s pharmaceutical industry runs on the strength of its field force—3,000 to 10,000 medical reps in leading companies who crisscross the country daily, building doctor relationships and driving prescriptions. But with the rise of Artificial Intelligence (AI), the ground beneath their feet is beginning to shift.
The question is no longer whether AI will impact field sales—it already is. The real question is: how do we adapt to stay relevant and empowered in this AI-driven era?
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