Inside this Issue
1. Digital Marketing Kickstarter for Pharma Marketers by Salil Kallianpur
Q&A with Salil Kallianpur on the state of digital in pharma marketing today and the direction in which pharma marketers need to go to craft successful digital strategies.
2. How to Tell if Your Sales Manager is an Effective Coach by K. Hariram
Sales coaching impacts toplines. Is your sales manager getting it right?
3. Digital Marketing Case Study: Janssen Creates Patient Awareness Around Migraine by Dinesh Chindarkar
How Janssen used an integrated approach to patient education on migraine using web, social media and traditional media to reach thousands of affected individuals.
4. Digital Marketing in Pharma – Getting Priorities Right by Abhishek Dhama
The wellbeing of patients should be woven into the very fabric of any digital marketing strategy, not be a mere afterthought.
- Smell of the Workplace – Wonderful Metaphor to Understand the Context of Performance - December 22, 2018
- Indian Pharma Market Highlights for Oct 2018 - November 12, 2018
- August 2018 Issue - August 16, 2018
- July 2018 Issue - July 16, 2018
- June 2018 Issue - June 12, 2018
- May 2018 Issue - May 9, 2018
- April 2018 Issue - April 11, 2018
- March 2018 Issue - March 15, 2018
- February 2018 Issue - February 13, 2018
- January 2018 Issue - January 11, 2018