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Inside this Issue
1. Digital Marketing Kickstarter for Pharma Marketers by Salil Kallianpur
Q&A with Salil Kallianpur on the state of digital in pharma marketing today and the direction in which pharma marketers need to go to craft successful digital strategies.
2. How to Tell if Your Sales Manager is an Effective Coach by K. Hariram
Sales coaching impacts toplines. Is your sales manager getting it right?
3. Digital Marketing Case Study: Janssen Creates Patient Awareness Around Migraine by Dinesh Chindarkar
How Janssen used an integrated approach to patient education on migraine using web, social media and traditional media to reach thousands of affected individuals.
4. Digital Marketing in Pharma – Getting Priorities Right by Abhishek Dhama
The wellbeing of patients should be woven into the very fabric of any digital marketing strategy, not be a mere afterthought.
