The role of pharmaceutical field force is still very important and this is likely to continue for the foreseeable future. Instead of standing against the notion, we should focus on building next-gen capabilities for this field force. This includes designing a more holistic model of response and focusing on how we can build on changes in our selling engagements.
The next-gen capabilities for medical sales representatives will help companies to engage with their customers in new ways, including forecasting and predicting resource needs based on customer journeys, providing on-demand access to information, activating SMEs during customer engagements
In this article, we look at how medical sales representatives will evolve. We see that they have the potential to go beyond traditional selling engagements (such as product detailing). In fact, when the field force is paired with the latest tech in pharma marketing, they become a powerful contender in the race to get new pharmaceutical products to market.
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