Indian healthcare is sometimes an enigma: on one hand is the finest center of medical excellence, while on the other, public health issues still lag. Apart from the highest incidence of diabetes on the chronic side, and Tuberculosis on the infectious disease side, as per NFHS data, more than 50% of women in India suffer from Anemia. That is every second woman across rural and urban areas.
In your personal surroundings, how many women can you recall actively dealing with their health issues? Doctors across specialties will tell you that women in India prioritize their families over their personal well-being and health. Similar will be the case for men above 50 with family responsibilities. But imagine, most healthcare communication is directed at men and women, who are more focused on the family than themselves. Does it call for a rethinking on whom should the messaging focus?
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