Friday, November 6, 2026
25.6 C
Bengaluru

Rethinking Healthcare Communications for the Indian Context

Indian healthcare is sometimes an enigma: on one hand is the finest center of medical excellence, while on the other, public health issues still lag. Apart from the highest incidence of diabetes on the chronic side, and Tuberculosis on the infectious disease side, as per NFHS data, more than 50% of women in India suffer from Anemia. That is every second woman across rural and urban areas.

In your personal surroundings, how many women can you recall actively dealing with their health issues? Doctors across specialties will tell you that women in India prioritize their families over their personal well-being and health. Similar will be the case for men above 50 with family responsibilities. But imagine, most healthcare communication is directed at men and women, who are more focused on the family than themselves. Does it call for a rethinking on whom should the messaging focus?

Free Membership Required

You must be a Free member to access this content.

Join Now

Already a member? Log in here

Hot this week

Closing the Value Gap in Indian Pharma: What Doctors Really Want from Digital Engagement

Indian pharma is investing heavily in digital engagement. But...

Indian Pharma 2026: The Growth Engine Is Changing

The Indian Pharmaceutical Market isn't just growing. Its centre...

Anand Shetty Appointed CEO – Emerging Markets at Cadila Pharmaceuticals

Cadila Pharmaceuticals has appointed Anand Shetty as Chief Executive...

The paradox of the “Pharmacy of the World.” 💊

India has world-scale formulation capability, yet the chemistry beneath...

The Innovator’s Gene and the Generic’s Promise

A medicine must first be discovered. It must then...

Topics

spot_img

Related Articles

spot_imgspot_img