Friday, October 30, 2026
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Have Tech Advances Made UCPMP Obsolete? Need for Contemporary Pharma Marketing Code

Salil Kallianpur

The code of conduct for ethical pharmaceutical marketing was not designed for a world of data, software, and artificial intelligence. Already under severe pressure from COVID-19 and the changes that will lie in its wake, it is utterly inadequate to face the four main challenges that new technologies pose.

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