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Inside this Issue
1. Pharma Marketing & the Reinvention of the Pharma Company by Salil Kallianpur
Digitization and shifting customer expectations are redefining the traditional role of a pharma company – how can marketing keep pace?
2. 5 Minute Guide to Professional Sales Management in in the Digital Age by Anirudha Sengupta
A quick reminder on what it takes to succeed in the age of shrinking in-clinic time and expanding information sources
3. Market Segmentation for the Digital Age by Vivek Hattangadi
The wealth of information contained in the digital footprint of customers, means that segmentation is no longer simply about age, gender and a few interests
4. Book Review: Catalyst by Chandramouli Venkatesan by Rajeev Kumar
A career growth manual that emphasizes professional growth as an outcome of “real individual growth”
5. AIOCD Market Highlights by Ameesh Masurekar
Market highlights for the month of February 2018
Download the issue here: PDF
