Thursday, June 25, 2026
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Bengaluru
Hot topics
What Exactly Does Going Digital Mean?
Going digital is not about Social media or Omni channels. Is it about asking simple questions.
Best Buy is one of the largest electronic good retailers in USA. Few years ago Best Buy was threatened by what is now known as Showrooming effect. Basically customers would walk into its showrooms get benefitted by the advice of the salesperson, decide on the model and then go online to buy the product on Amazon because of low prices. Despite having one the best footfalls in the decade Best Buy recorded reduced profits. Although it did try to Price match Amazon they knew it was not a long-term solution because of its cost structure (Physical showrooms, salespeople etc). They couldn’t block the customers from checking price of product on Amazon. Future looked uncertain, everyone thought game over for Best Buy which was the case with many other retailing giants. No amount of investing new technology would have helped Best Buy .
Best Buy relearned how to make profits. Best Buy proposed to the manufacturers that they compensate Best Buy for exclusive showcasing of manufacturers new products. Manufacturers also could launch specific brand kiosks within Best Buy showroom for a fee. This new model which had zero investment for Best Buy dramatically increased its profitability.
Is this a ground breaking innovation? Of course NO. This has already been practiced in other industries but for the first time tried in Electronic good Retail. Best Buy realized apart from consumers it created lot of value for manufacturers therefore it captured the value lost from consumers from manufacturers.
What is my business? What is my business ecosystem? How do I currently make money? How changing one thing impacts my ecosystem? What are the options available?
From VUCA to TACO: Thriving in a Chaotic World
From VUCA to TACO: Thriving in a Chaotic World
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Have Tech Advances Made UCPMP Obsolete? Need for Contemporary Pharma Marketing Code
Salil Kallianpur
The code of conduct for ethical pharmaceutical marketing...
Top 25 Indian Pharma Companies by Revenues in 2024
India pharma is crucial for global healthcare, providing affordable...
Sun Pharma’s Genius Dealmaking — Dilip Shanghvi, Indian Pharma’s Shrewdest Businessman
Dilip Shanghvi didn’t begin in a lab or inherit...
Meril Life Sciences is India’s Top Medtech Company
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The Data Graveyard: Why India’s Private Hospitals Fail at Medical Research
The Data Graveyard: Why India’s Private Hospitals Fail at...
What Leadership is Not! Position, Authority, or Activity
Leadership is not Measured by Position, Authority, or Activity.
It...
Navigating the Jungle: How to Turn Field Chaos Into Your Brand’s Competitive Advantage
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Cipla appoints Shivam Puri as CEO of One India Business
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Meril Life Sciences is India’s Top Medtech Company
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The Data Graveyard: Why India’s Private Hospitals Fail at Medical Research
The Data Graveyard: Why India’s Private Hospitals Fail at...
What Leadership is Not! Position, Authority, or Activity
Leadership is not Measured by Position, Authority, or Activity.
It...
Navigating the Jungle: How to Turn Field Chaos Into Your Brand’s Competitive Advantage
To navigate chaos, you first need to know who...
Cipla appoints Shivam Puri as CEO of One India Business
Shivam Puri has been appointed Chief Executive Officer of...
Meril Life Sciences is India’s Top Medtech Company
India's MedTech Mavericks: The Profitability Paradox: Balancing Rapid Growth...
The Data Graveyard: Why India’s Private Hospitals Fail at Medical Research
The Data Graveyard: Why India’s Private Hospitals Fail at...
What Leadership is Not! Position, Authority, or Activity
Leadership is not Measured by Position, Authority, or Activity.
It...
Navigating the Jungle: How to Turn Field Chaos Into Your Brand’s Competitive Advantage
To navigate chaos, you first need to know who...
Cipla appoints Shivam Puri as CEO of One India Business
Shivam Puri has been appointed Chief Executive Officer of...
Meril Life Sciences is India’s Top Medtech Company
India's MedTech Mavericks: The Profitability Paradox: Balancing Rapid Growth...
The Data Graveyard: Why India’s Private Hospitals Fail at Medical Research
The Data Graveyard: Why India’s Private Hospitals Fail at...
What Leadership is Not! Position, Authority, or Activity
Leadership is not Measured by Position, Authority, or Activity.
It...
Navigating the Jungle: How to Turn Field Chaos Into Your Brand’s Competitive Advantage
To navigate chaos, you first need to know who...
Cipla appoints Shivam Puri as CEO of One India Business
Shivam Puri has been appointed Chief Executive Officer of...
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How to Harness the Power of Omnichannel Marketing in the Pharma Industry
Pharmaceutical & medical devices Industry is fast adapting to these changes at various levels of the value chain. Billions of dollars are being spent on digital transformation projects ranging from usage of AI & ML in product development, production and predictive maintenance, Blockchain in supply chain and data management & analytics in strategic decision making.
This article focuses on Omnichannel marketing, one of the key digital transformations that the industry is learning and implementing at a rapid pace.
Omnichannel Marketing: Promise and Possibilities
An industry that historically focused all their brand building and market shaping efforts through F2F meetings & medical education programs has started making giant strides in multi-channel strategy now.
A digital journey that started with an e-detailing platform has progressed fast by adding brand websites, Approved E-Mails, social media, webinars and other media effectively creating a multi-channel strategy. The only hindside to this is, all these channels work independently, expecting HCPs to find and sort out information themselves.
Coughing All the Way to the Bank: The High Cost of India’s Booming Cough Syrup Market
India’s cough syrup market, worth over ₹21,800 crore in...
Partner Don’t Punish
Articles by Vivek Hattangadi, Genesh Kuriakose, Pankaj Mehrotra, Salil Kallianpur and Jay Mehta
Meril Life Sciences is India’s Top Medtech Company
India's MedTech Mavericks: The Profitability Paradox: Balancing Rapid Growth...
The Data Graveyard: Why India’s Private Hospitals Fail at Medical Research
The Data Graveyard: Why India’s Private Hospitals Fail at...
What Leadership is Not! Position, Authority, or Activity
Leadership is not Measured by Position, Authority, or Activity.
It...
Navigating the Jungle: How to Turn Field Chaos Into Your Brand’s Competitive Advantage
To navigate chaos, you first need to know who...
Cipla appoints Shivam Puri as CEO of One India Business
Shivam Puri has been appointed Chief Executive Officer of...
Meril Life Sciences is India’s Top Medtech Company
India's MedTech Mavericks: The Profitability Paradox: Balancing Rapid Growth...
The Data Graveyard: Why India’s Private Hospitals Fail at Medical Research
The Data Graveyard: Why India’s Private Hospitals Fail at...
What Leadership is Not! Position, Authority, or Activity
Leadership is not Measured by Position, Authority, or Activity.
It...
Navigating the Jungle: How to Turn Field Chaos Into Your Brand’s Competitive Advantage
To navigate chaos, you first need to know who...
Cipla appoints Shivam Puri as CEO of One India Business
Shivam Puri has been appointed Chief Executive Officer of...
Meril Life Sciences is India’s Top Medtech Company
India's MedTech Mavericks: The Profitability Paradox: Balancing Rapid Growth...
The Data Graveyard: Why India’s Private Hospitals Fail at Medical Research
The Data Graveyard: Why India’s Private Hospitals Fail at...
What Leadership is Not! Position, Authority, or Activity
Leadership is not Measured by Position, Authority, or Activity.
It...
Navigating the Jungle: How to Turn Field Chaos Into Your Brand’s Competitive Advantage
To navigate chaos, you first need to know who...
Cipla appoints Shivam Puri as CEO of One India Business
Shivam Puri has been appointed Chief Executive Officer of...
Meril Life Sciences is India’s Top Medtech Company
India's MedTech Mavericks: The Profitability Paradox: Balancing Rapid Growth...
The Data Graveyard: Why India’s Private Hospitals Fail at Medical Research
The Data Graveyard: Why India’s Private Hospitals Fail at...
What Leadership is Not! Position, Authority, or Activity
Leadership is not Measured by Position, Authority, or Activity.
It...
Navigating the Jungle: How to Turn Field Chaos Into Your Brand’s Competitive Advantage
To navigate chaos, you first need to know who...
Cipla appoints Shivam Puri as CEO of One India Business
Shivam Puri has been appointed Chief Executive Officer of...
MedicinMan was launched in 2011 as India’s 1st Magazine dedicated to the cause of Field Force Excellence in Pharma and Devices.
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Headlines
Meril Life Sciences is India’s Top Medtech Company
India's MedTech Mavericks: The Profitability Paradox: Balancing Rapid Growth...
The Data Graveyard: Why India’s Private Hospitals Fail at Medical Research
The Data Graveyard: Why India’s Private Hospitals Fail at...
What Leadership is Not! Position, Authority, or Activity
Leadership is not Measured by Position, Authority, or Activity.
It...
Navigating the Jungle: How to Turn Field Chaos Into Your Brand’s Competitive Advantage
To navigate chaos, you first need to know who...
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