Why and How Can Pharma Make the Shift from Product Centricity to Customer Centricity?

The customer is the one who buys a product from us. In pharmaceutical selling, the customer is not always the end user, but it can be a distributor or an intermediary (pharmacy). We have often heard that pharma marketing has to shift from Product to Customer. What does this mean?

This means that our job is to understand what our customers need and how they use products. We have to know their needs and wants, so we can provide them with solutions. This will help us develop new products and services that meet the needs and wants of our customers. Only then will customers engage with our brands and companies.