DigiStorm 2018
Sunday, July 26, 2026
24.9
C
Bengaluru
Hot topics
Pharma Marketer and Split Personality
The life of the Pharma marketer has always been a juggling act (Two hands, Three balls, Endless Effect! A Lifetime of Performance) of managing multiple aspects with adept emotional and mental skill sets. All this, while trying to remain sane in a dynamic and confusing world. As the marketer takes time to make sense of his environment, he attempts to find answers to perennial marketing questions such as:
How is the campaign performing?
What are the new avenues to target customers?
Is the messaging, right?
Are the vendors on track with their deliverables?
Are metrics that we track insightful?
Is America’s “Miracle Shot” Worth the Hype and Risk? A Verified Look at the Claims
Introduction:An email circulating from Visibility Nexus references America’s “hottest...
Legal Scrutiny
The October 2016 Issue of MedicinMan features articles by K. Hariram, Vivek Hattangadi, Anup Soans and has a special focus on ethics and morals in the healthcare profession. Other topics covered include new product launches, the role of emotions in pharma sales and sales coaching.
DiME (Digi MarketEr):-TiME to SHiNE
The new sparkling DIME (Digi MarketEr) are the ones who embrace digital transformation with open arms and voraciously feed on data analytics to satisfy their performance outcomes with an informed business decision. The benefit of being DIME is that it propels data management out of the hands of individual stakeholders, and puts data sets with insights on to center glass table (Transparent workplace) for informed decision making.
Sales Readiness For Trainers and Reps – Improve Effectiveness In A New Pharma World
Last week, I was in a meeting with the...
Lifetime Value of a Patient: Why Indian Pharma must Transition from Product-centric Selling to Patient-centric Healthcare
Introduction
For decades, the Indian pharmaceutical industry has measured success...
Simon Rosof has been appointed Head of Asia Pacific for Bayer Pharmaceuticals
Simon Rosof has been appointed Head of Asia Pacific...
The Wealth of Pharma Nations: Top 25 Pharma Blockbusters
The economic footprint of a truly historic pharmaceutical blockbuster...
Oxytocin Maternal Deaths in Kota: Death in a Vial
When a vial contains only water, the failure is...
Innovation Without Access to Millions of Poor People is Unethical
What the Trikafta Stand-Off Teaches Us About the Future...
Lifetime Value of a Patient: Why Indian Pharma must Transition from Product-centric Selling to Patient-centric Healthcare
Introduction
For decades, the Indian pharmaceutical industry has measured success...
Simon Rosof has been appointed Head of Asia Pacific for Bayer Pharmaceuticals
Simon Rosof has been appointed Head of Asia Pacific...
The Wealth of Pharma Nations: Top 25 Pharma Blockbusters
The economic footprint of a truly historic pharmaceutical blockbuster...
Oxytocin Maternal Deaths in Kota: Death in a Vial
When a vial contains only water, the failure is...
Innovation Without Access to Millions of Poor People is Unethical
What the Trikafta Stand-Off Teaches Us About the Future...
Lifetime Value of a Patient: Why Indian Pharma must Transition from Product-centric Selling to Patient-centric Healthcare
Introduction
For decades, the Indian pharmaceutical industry has measured success...
Simon Rosof has been appointed Head of Asia Pacific for Bayer Pharmaceuticals
Simon Rosof has been appointed Head of Asia Pacific...
The Wealth of Pharma Nations: Top 25 Pharma Blockbusters
The economic footprint of a truly historic pharmaceutical blockbuster...
Oxytocin Maternal Deaths in Kota: Death in a Vial
When a vial contains only water, the failure is...
Innovation Without Access to Millions of Poor People is Unethical
What the Trikafta Stand-Off Teaches Us About the Future...
Lifetime Value of a Patient: Why Indian Pharma must Transition from Product-centric Selling to Patient-centric Healthcare
Introduction
For decades, the Indian pharmaceutical industry has measured success...
Simon Rosof has been appointed Head of Asia Pacific for Bayer Pharmaceuticals
Simon Rosof has been appointed Head of Asia Pacific...
The Wealth of Pharma Nations: Top 25 Pharma Blockbusters
The economic footprint of a truly historic pharmaceutical blockbuster...
Oxytocin Maternal Deaths in Kota: Death in a Vial
When a vial contains only water, the failure is...
Innovation Without Access to Millions of Poor People is Unethical
What the Trikafta Stand-Off Teaches Us About the Future...
Hot topics
Indian Pharma Market Through a Game Theory Lens
A Salil Kallianpur Blog
Explosive value growth, limited volume growth –...
The West Plays Precision Poker with High-stakes Specialty Drugs while India Plays Volume Chess with Portfolio Resilience
A recent industry spotlight by Venkat Mutavi notes a...
Pharma Digital Transformation – Leadership challenges
“Real digital transformation occurs when courageous leaders align goals...
Is Your Field Force Optimised to Make the Most of Market Growth in Metros?
Summary of Performance of Top 30 Metros in IPM...
Indian Pharma Market October 2021 – IQVIA Report
IPM was valued at Rs. 178,219 Cr for MAT Oct’21. The retail sector was valued at Rs. 151,183 Cr for this period contributing 85% to IPM.
IPM Growth for the month of Oct’21 as compared to the month of Oct’20 was 9.7%. This is the lowest monthly growth in the last 8 months after a low growth of 2.6% reported for Feb’21.
Corresponding to low monthly growth, IPM MAT growth also declined slightly after showing a growing trend consistently for the last 7 months from MAT Feb’21. It reported 17.3% for MAT Oct’21 as compared to 17.8% reported for MAT Sept’21.
At 15657.3 Cr, the monthly sale reported for Oct’21 is the 5th highest sale value in the last 12 months.
Lifetime Value of a Patient: Why Indian Pharma must Transition from Product-centric Selling to Patient-centric Healthcare
Introduction
For decades, the Indian pharmaceutical industry has measured success...
Simon Rosof has been appointed Head of Asia Pacific for Bayer Pharmaceuticals
Simon Rosof has been appointed Head of Asia Pacific...
The Wealth of Pharma Nations: Top 25 Pharma Blockbusters
The economic footprint of a truly historic pharmaceutical blockbuster...
Oxytocin Maternal Deaths in Kota: Death in a Vial
When a vial contains only water, the failure is...
Innovation Without Access to Millions of Poor People is Unethical
What the Trikafta Stand-Off Teaches Us About the Future...
Lifetime Value of a Patient: Why Indian Pharma must Transition from Product-centric Selling to Patient-centric Healthcare
Introduction
For decades, the Indian pharmaceutical industry has measured success...
Simon Rosof has been appointed Head of Asia Pacific for Bayer Pharmaceuticals
Simon Rosof has been appointed Head of Asia Pacific...
The Wealth of Pharma Nations: Top 25 Pharma Blockbusters
The economic footprint of a truly historic pharmaceutical blockbuster...
Oxytocin Maternal Deaths in Kota: Death in a Vial
When a vial contains only water, the failure is...
Innovation Without Access to Millions of Poor People is Unethical
What the Trikafta Stand-Off Teaches Us About the Future...
Lifetime Value of a Patient: Why Indian Pharma must Transition from Product-centric Selling to Patient-centric Healthcare
Introduction
For decades, the Indian pharmaceutical industry has measured success...
Simon Rosof has been appointed Head of Asia Pacific for Bayer Pharmaceuticals
Simon Rosof has been appointed Head of Asia Pacific...
The Wealth of Pharma Nations: Top 25 Pharma Blockbusters
The economic footprint of a truly historic pharmaceutical blockbuster...
Oxytocin Maternal Deaths in Kota: Death in a Vial
When a vial contains only water, the failure is...
Innovation Without Access to Millions of Poor People is Unethical
What the Trikafta Stand-Off Teaches Us About the Future...
Lifetime Value of a Patient: Why Indian Pharma must Transition from Product-centric Selling to Patient-centric Healthcare
Introduction
For decades, the Indian pharmaceutical industry has measured success...
Simon Rosof has been appointed Head of Asia Pacific for Bayer Pharmaceuticals
Simon Rosof has been appointed Head of Asia Pacific...
The Wealth of Pharma Nations: Top 25 Pharma Blockbusters
The economic footprint of a truly historic pharmaceutical blockbuster...
Oxytocin Maternal Deaths in Kota: Death in a Vial
When a vial contains only water, the failure is...
Innovation Without Access to Millions of Poor People is Unethical
What the Trikafta Stand-Off Teaches Us About the Future...
MedicinMan was launched in 2011 as India’s 1st Magazine dedicated to the cause of Field Force Excellence in Pharma and Devices.
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Headlines
Lifetime Value of a Patient: Why Indian Pharma must Transition from Product-centric Selling to Patient-centric Healthcare
Introduction
For decades, the Indian pharmaceutical industry has measured success...
Simon Rosof has been appointed Head of Asia Pacific for Bayer Pharmaceuticals
Simon Rosof has been appointed Head of Asia Pacific...
The Wealth of Pharma Nations: Top 25 Pharma Blockbusters
The economic footprint of a truly historic pharmaceutical blockbuster...
Oxytocin Maternal Deaths in Kota: Death in a Vial
When a vial contains only water, the failure is...
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