The Indian Pharmaceutical Market (IPM) was valued at Rs. 10,426 crores in the month of August 2016 clocking a strong 18% growth over same period last year (SPLY). This was the second consecutive month where the IPM crossed the 10,000 crore mark.

Introduction Artificial intelligence (AI) is increasingly pivotal in driving innovation...

Smaller Indian pharma companies bore the strongest impact from...

The digital revolution is the fourth industrial revolution. It changes models, processes and whole public sectors. In many reports you will find that, in terms of digitalization, pharma is just next to the public sector, as least digitalized. Pharma just started late. There are many reasons for that – it is one of the most regulated industries with lots of sensitive data involved and many ethical aspects. But the slowed down digitalization has a lot to do with some subjective reasons. Adopting digital technologies requires changing existing models which requires a different mindset – and this is difficult to achieve. Nowadays, in the situation of a global pandemic, we see that digital communication is not only necessary to be successful but it is a must in order to adapt to the New Normality.

In this issue Deepak Sharma talks about his journey from Medical Rep to Country Manager. Deeksha Fouzdar presents a case study on implementation of a competency-based HR system in Pharma. Other articles by K. Hariram and Vivek Hattangadi

Indian Pharma Top Brands, Therapy & Regional Insights ...

April 14, 2025  India’s pharmaceutical industry, a global powerhouse, sends...

The pharmaceutical market in 2024 saw major shifts driven...

KKR's Investments in India's Medical Devices Market: Strategic Implications...

Indian Pharma Top Brands, Therapy & Regional Insights ...

April 14, 2025  India’s pharmaceutical industry, a global powerhouse, sends...

The pharmaceutical market in 2024 saw major shifts driven...

KKR's Investments in India's Medical Devices Market: Strategic Implications...

Indian Pharma Top Brands, Therapy & Regional Insights ...

April 14, 2025  India’s pharmaceutical industry, a global powerhouse, sends...

The pharmaceutical market in 2024 saw major shifts driven...

KKR's Investments in India's Medical Devices Market: Strategic Implications...

Indian Pharma Top Brands, Therapy & Regional Insights ...

April 14, 2025  India’s pharmaceutical industry, a global powerhouse, sends...

The pharmaceutical market in 2024 saw major shifts driven...

KKR's Investments in India's Medical Devices Market: Strategic Implications...

Brand Building Special Issue with articles on personal branding, brand differentiation and avoiding brand arrogance

"Customer Experience," abbreviated "CX," refers to all the perceptions...

This is the third and final part of MedicinMan...

Raja Reddy is presently the head of marketing at Servier...

Inside this Issue 1. Conference Report: Pharma Marketing in the New...

Indian Pharma Top Brands, Therapy & Regional Insights ...

April 14, 2025  India’s pharmaceutical industry, a global powerhouse, sends...

The pharmaceutical market in 2024 saw major shifts driven...

KKR's Investments in India's Medical Devices Market: Strategic Implications...

Indian Pharma Top Brands, Therapy & Regional Insights ...

April 14, 2025  India’s pharmaceutical industry, a global powerhouse, sends...

The pharmaceutical market in 2024 saw major shifts driven...

KKR's Investments in India's Medical Devices Market: Strategic Implications...

Indian Pharma Top Brands, Therapy & Regional Insights ...

April 14, 2025  India’s pharmaceutical industry, a global powerhouse, sends...

The pharmaceutical market in 2024 saw major shifts driven...

KKR's Investments in India's Medical Devices Market: Strategic Implications...

Indian Pharma Top Brands, Therapy & Regional Insights ...

April 14, 2025  India’s pharmaceutical industry, a global powerhouse, sends...

The pharmaceutical market in 2024 saw major shifts driven...

KKR's Investments in India's Medical Devices Market: Strategic Implications...