The first time I heard the term ‘digital economy’ in the medical context, it was from a reputed doctor who was a co-panelist and speaker at a company town hall event on digital marketing.
It did not surprise me one bit that the doctor knew more about the digital economy than most of the pharma marketers gathered in the audience. But, it set me thinking.
The digital economy is the effect that advancements in technology have on the ways of doing business. Things change in the digital universe only in shape and form. The principles stay the same.
It is probably why marketers think that everything is new. They have simply forgotten the old. Customer engagement, not products or services.
Three Rules of the Digital World:
Rule 1: In the digital world, your business is to engage customers in the most meaningful ways.
Rule 2: The digital economy is powered by data – not money.
Rule 3: Customer experience is your competitive advantage.
Link to the full article by Salil Kallianpur – https://salilkallianpur.wordpress.com/2018/06/26/the-digital-economy/
