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Inside this Issue
1. Rudyard Kipling and the Pharma Brand Plan – by Vivek Hattangadi
The wisdom of the renown English poet applied to pharma brand planning
2. What Does Digitilization Mean to You? by Hanno Wolfram
A look at the impact of digital at every step of the healthcare value chaint
3. Selling in a Digital Era by Salil Kallianpuri
The right message, to the right customer, at the right frequency, through the right channels
4. OPPI 51 AGM Highlights by K. Hariram
Reporting
5. AIOCD Market Highlights by Ameesh Masurekar
Market highlights for the month of November 2017
Download the issue here: PDF
