Friday, March 13, 2026
21.3 C
Bengaluru

An Invitation from the Editor

[wpfilebase tag=file id=67 tpl=download-button /]

Inside this Issue

1. Implementing New Ideas: Lessons for Product Managers by Raja Reddy

When driving a new sales plan, high levels of motivation in the sales team is necessary but not sufficient for the success of the plan. Having the right skills and free and open feedback mechanisms are key.

2. Always Be Coaching by K. Hariram

Sales Coaching is the ABC of sales success. Why is it that so few get it right?

3. Sales Targets: Getting it Right by Amit Jain

How to set sales targets that are challenging but fair.

4. E-detailing: A Primer by Vivek Hattangadi

A quick take on the important digital touch points pharma can use to reach out to Doctors.

Hot this week

IPM Powers Ahead in 2026: 11% Growth Fueled by Cardiac, Anti-Diabetics, and GLP-1 Stars

India's pharmaceutical market charged into 2026 with strong momentum,...

How Smart Medical Reps Can Beat Bots

Today's Brand Equity cover — a woman lost in...

Nutraceuticals: Health, Hope Or Hype?

Walk into almost any clinic today and you will...

When Biology Beats Willpower: The Rise of GLP‑1/GIP Therapies

“Lifestyle advice often asks patients to fight powerful evolutionary...

The Antifungal Blind Spot: India’s Quiet Clinical Crisis

A market analysis and clinical commentary on the growing...

Topics

How Smart Medical Reps Can Beat Bots

Today's Brand Equity cover — a woman lost in...

Nutraceuticals: Health, Hope Or Hype?

Walk into almost any clinic today and you will...

When Biology Beats Willpower: The Rise of GLP‑1/GIP Therapies

“Lifestyle advice often asks patients to fight powerful evolutionary...

The Antifungal Blind Spot: India’s Quiet Clinical Crisis

A market analysis and clinical commentary on the growing...

Elephant in the Doctor’s Clinic: Indian Pharma Medical Rep

For decades, the Medical Representative has been the backbone...
spot_img

Related Articles

spot_imgspot_img
Previous article
Next article