How long before digital Unicorns like Ola, Swiggy, Pharmeasy, and many others realize the humongous opportunity of delivering health care at the doorstep? Imagine an app like Ola, where instead of entering where you want to go, you enter the nature of your medical need/emergency and search and find a range of hospitals/doctors/paramedics who can act as the first responders and reach your home in an ambulance or a motorbike with an HCP as a pillion rider with all necessary equipment from the thermometer to defibrillator depending on the nature of the medical care needed and triage and route you/your loved ones to the nearest hospital with an indicative cost of treatment in partnership with health insurance companies?

In this issue Deepak Sharma talks about his journey from Medical Rep to Country Manager. Deeksha Fouzdar presents a case study on implementation of a competency-based HR system in Pharma. Other articles by K. Hariram and Vivek Hattangadi

The life of the Pharma marketer has always been a juggling act (Two hands, Three balls, Endless Effect! A Lifetime of Performance) of managing multiple aspects with adept emotional and mental skill sets. All this, while trying to remain sane in a dynamic and confusing world. As the marketer takes time to make sense of his environment, he attempts to find answers to perennial marketing questions such as: How is the campaign performing? What are the new avenues to target customers? Is the messaging, right? Are the vendors on track with their deliverables? Are metrics that we track insightful?

This is the first part of MedicinMan interview series...

Catalyzed by the pandemic, the pharma industry quickly progressed from being digitally agnostic to a state of preparedness. The shift required the industry to experiment with technology in its customer-facing plans, which resulted in many cases the creation of random acts of digital, often without a cohesive overarching strategy. Can pharma do better? The answer lies in understanding the utility of their digital assets while building a mindset to transform, and ensuring that teams within the organization do not work at cross-purposes.

The Indian Pharmaceutical Market (IPM) maintained moderate growth in...

The future in your palm - a non-contact wearable...

Nimesulide Regulatory Status Worldwide Nimesulide is a non-steroidal anti-inflammatory drug...

Indian Pharma Top Brands, Therapy & Regional Insights 🏆...

April 14, 2025  India’s pharmaceutical industry, a global powerhouse, sends...

The Indian Pharmaceutical Market (IPM) maintained moderate growth in...

The future in your palm - a non-contact wearable...

Nimesulide Regulatory Status Worldwide Nimesulide is a non-steroidal anti-inflammatory drug...

Indian Pharma Top Brands, Therapy & Regional Insights 🏆...

April 14, 2025  India’s pharmaceutical industry, a global powerhouse, sends...

The Indian Pharmaceutical Market (IPM) maintained moderate growth in...

The future in your palm - a non-contact wearable...

Nimesulide Regulatory Status Worldwide Nimesulide is a non-steroidal anti-inflammatory drug...

Indian Pharma Top Brands, Therapy & Regional Insights 🏆...

April 14, 2025  India’s pharmaceutical industry, a global powerhouse, sends...

The Indian Pharmaceutical Market (IPM) maintained moderate growth in...

The future in your palm - a non-contact wearable...

Nimesulide Regulatory Status Worldwide Nimesulide is a non-steroidal anti-inflammatory drug...

Indian Pharma Top Brands, Therapy & Regional Insights 🏆...

April 14, 2025  India’s pharmaceutical industry, a global powerhouse, sends...