Pharma

Digital in Pharma, Featured Article, Thought Leadership December 16, 2020

Crafting a Digital Strategy: The Roadmap for 2021

In many situations, technology upgradation is often construed as digital transformation. In a recently conducted survey by Altimeter, 88% of companies said that they were undergoing ‘digital transformation’ but only 25% said that they did so with the purpose beyond investing in new technology. The real definition of digital transformation is the realignment of, or new investment in technology, business models, and processes to create value for customers in a dynamic digital economy.

Uncategorized July 9, 2020

How to Influence Patients to Adopt Healthy Lifestyle or Improve Adherence?

One of the many ways of influencing patients to adopt healthy habits is by improving healthcare communication. Traditional persuasion messages used in healthcare have a limited impact and are based on approaches using sanction and punishment (Carrot and stick model). Emerging evidence shows how emotions and immediate surroundings influence the…

Featured Article July 4, 2020

Pharma Digital Transformation – Leadership challenges

“Real digital transformation occurs when courageous leaders align goals in practice as well as theory, manage opportunity more than risk, and prioritise the future versus retrofit the present.” Indian Pharma companies are recognising that, due to COVID-19 and its impact on people and overall health systems, they are going to…

Featured Article June 8, 2020

Pharma Marketer and Split Personality

The life of the Pharma marketer has always been a juggling act (Two hands, Three balls, Endless Effect! A Lifetime of Performance) of managing multiple aspects with adept emotional and mental skill sets. All this, while trying to remain sane in a dynamic and confusing world. As the marketer takes time to make sense of his environment, he attempts to find answers to perennial marketing questions such as:

How is the campaign performing?
What are the new avenues to target customers?
Is the messaging, right?
Are the vendors on track with their deliverables?
Are metrics that we track insightful?

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