I am sure many pharma managers currently suffer from bipolar disorder of Phygital (courtesy: COVID-19). Most of you must be overwhelmed with a burst of new knowledge and are probably forced to ‘byte’ the digital bullet. In times of uncertainty, instead of going with a strategy that you think is best, it is better to choose data-driven decision-making. A strategy that uses data to inform business decisions is often quite de-risked.
“DATA” is the core element which gets stacked in an orderly fashion to build business Manhattans. Data driven decision making (DDDM) is a process that involves collecting data based on measurable goals or KPIs, analyzing facts, reading patterns from insights, and utilizing them to develop strategies.
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