One of the many ways of influencing patients to adopt healthy habits is by improving healthcare communication. Traditional persuasion messages used in healthcare have a limited impact and are based on approaches using sanction and punishment (Carrot and stick model).
Emerging evidence shows how emotions and immediate surroundings influence the human decision making process. The Science of Behavioral Economics which combines knowledge from behavioral disciplines (like Psychology, Neurosciences) and Social sciences (like Economics or Sociology) could be play an important role in helping patients adopt healthy lifestyles.
Free Membership Required
You must be a Free member to access this content.
Already a member? Log in here
