Biocon Biologics secures FDA approval for Bosaya™ and Aukelso™,...

The life of the Pharma marketer has always been a juggling act (Two hands, Three balls, Endless Effect! A Lifetime of Performance) of managing multiple aspects with adept emotional and mental skill sets. All this, while trying to remain sane in a dynamic and confusing world. As the marketer takes time to make sense of his environment, he attempts to find answers to perennial marketing questions such as: How is the campaign performing? What are the new avenues to target customers? Is the messaging, right? Are the vendors on track with their deliverables? Are metrics that we track insightful?

FFE and BrandStorm 2016 Agenda inside. Articles by Raja Reddy, K. Hariram, Amit Jain, and Vivek Hattangadi.

In a World Economic Forum talk, Professor Sumantra Ghosal - the founding Dean of the Indian School of Business, Hyderabad - talked about the "Smell of the Workplace" as a metaphor to describe the need for creating a new context that enables employees to change their mindset from that of Constraint, Compliance, Control and Contract to that of Stretch, Discipline, Trust and Support.

Patient Centricity, the most talked, least understood and poorly implemented strategy in our domain, if holistically approached and sincerely implemented, can truly transform and lead us towards a culture of ‘Healthcare is a Responsibility’. If every person in the life sciences organization at every level, is motivated, trained and equipped to understand, what is of value to the Patient and then strive towards co-creating, creating or contributing, we can travel a huge distance. Is this ‘Value’ paradigm implementable? Well, some are already doing it...

When ChrysCapital, one of India's oldest and largest homegrown...

Manishkumar Munot has joined Biological E. Limited as Chief...

Two pharmaceutical giants are currently locked in a high-stakes...

Introduction For decades, the Indian pharmaceutical industry has measured success...

Simon Rosof has been appointed Head of Asia Pacific...

When ChrysCapital, one of India's oldest and largest homegrown...

Manishkumar Munot has joined Biological E. Limited as Chief...

Two pharmaceutical giants are currently locked in a high-stakes...

Introduction For decades, the Indian pharmaceutical industry has measured success...

Simon Rosof has been appointed Head of Asia Pacific...

When ChrysCapital, one of India's oldest and largest homegrown...

Manishkumar Munot has joined Biological E. Limited as Chief...

Two pharmaceutical giants are currently locked in a high-stakes...

Introduction For decades, the Indian pharmaceutical industry has measured success...

Simon Rosof has been appointed Head of Asia Pacific...

When ChrysCapital, one of India's oldest and largest homegrown...

Manishkumar Munot has joined Biological E. Limited as Chief...

Two pharmaceutical giants are currently locked in a high-stakes...

Introduction For decades, the Indian pharmaceutical industry has measured success...

Simon Rosof has been appointed Head of Asia Pacific...